Описание: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public.
Описание: The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: -How to identify the customer-and why this seemingly simple task is trickier than it sounds. -Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. -Keys to product development-along with what to do when the unexpected happens. -Effective sales support-including what you really need to know about how every sales team operates. -How to get product launches right-as well as the communication tips that will make or break a great product. -Tactics for managing existing product lines-and how to boost sales during a plateau. -Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. -Much, much more Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else.
Описание: Know what `good` looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
Автор: Gergely Szolnoki; Liz Thach; Dani Kolb Название: Successful Social Media and Ecommerce Strategies in the Wine Industry ISBN: 113760297X ISBN-13(EAN): 9781137602978 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
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