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Shoveling smoke, Mazzarella, William


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Цена: 4117.00р.
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Автор: Mazzarella, William
Название:  Shoveling smoke
Перевод названия: Уильям Мазарелла: Сгребая дым
ISBN: 9780822331452
Издательство: Wiley EDC
Классификация:



ISBN-10: 0822331454
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.51 кг.
Дата издания: 31.10.2003
Язык: English
Иллюстрации: 16 illus.
Размер: 155 x 236 x 21
Читательская аудитория: Professional & vocational
Подзаголовок: Advertising and globalization in contemporary india
Рейтинг:
Поставляется из: Англии
Описание:
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.

An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.


Дополнительное описание: Illustrations vii
Acknowledgments ix
Introduction
1. Locations: Advertising and the New Swadeshi 3
2. Elaborations: The Commodity Image 37
Part One
3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59
4. The Aesth




Reading People: How to Understand People and Predict Their Behavior--Anytime, Anyplace

Автор: Dimitrius Jo-Ellan, Mazzarella Wendy Patrick
Название: Reading People: How to Understand People and Predict Their Behavior--Anytime, Anyplace
ISBN: 0345504135 ISBN-13(EAN): 9780345504135
Издательство: Random House (USA)
Цена: 1563.00 р.
Наличие на складе: Нет в наличии.

Описание: NEW YORK TIMES BESTSELLER - "Your eyes will be opened as mine have been by these tips from America's leading people-readers."--Chris Matthews

How can you "hear between the lines" to detect a lie? When is intuition the best guide to making important decisions? What are the tell-tale signs of romantic attraction? Jo-Ellan Dimitrius--America's leading behavioral expert--shows us how to spot the critical clues to a person's integrity, work habits, and sexual interests, and to interpret these signs with accuracy and precision.

In this phenomenal guide--now revised and updated--Dimitrius shows us how to read a person like a book. By decoding the hidden messages in appearance, tone of voice, facial expression, and personal habits, she applies the secrets of her extraordinary courtroom success to the everyday situations we all face at work, at home, and in relationships.

New material includes:
- How to read people in the age of terror: what to watch for during air travel and trips abroad, and vital information regarding student behaviors in the Columbine High School and Virginia Tech shootings
- What to look for on the Internet: how to decipher behavioral patterns found in and altered by e-mail, text and instant messaging, and on sites like MySpace
- Facts on body language and health: how chronic illnesses such as Asperger syndrome and Parkinson's disease influence the way people are perceived, and essential tips on how to counter these misperceptions
- Fascinating new case studies: how body-reading techniques impacted jury selection and verdicts in major trial battles, including the Enron case

Whether your focus is friendship or marriage, career or family, romance or professional success, Reading People gives you the skills you need to make sound, swift decisions and reap the benefits of razor-sharp insight.


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