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Advanced theory and practice in sport marketing, Schwarz, Eric C. Hunter, Jason D.


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Автор: Schwarz, Eric C. Hunter, Jason D.
Название:  Advanced theory and practice in sport marketing
Издательство: Elsevier Science
Классификация:
Продажи и маркетинг
Сфера обслуживания

ISBN: 0750684917
ISBN-13(EAN): 9780750684910
ISBN: 0-7506-8491-7
ISBN-13(EAN): 978-0-7506-8491-0
Обложка/Формат: Paperback
Страницы: 480
Вес: 0.98 кг.
Дата издания: 31.03.2008
Язык: ENG
Иллюстрации: Illustrated
Размер: 254 x 178 x 23
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Gives an overview of higher level sport marketing concepts and practices. This work focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.



Advanced Theory and Practice in Sport Marketing

Автор: Schwarz Eric
Название: Advanced Theory and Practice in Sport Marketing
ISBN: 0415518482 ISBN-13(EAN): 9780415518482
Издательство: Taylor&Francis
Рейтинг:
Цена: 4701 р.
Наличие на складе: Поставка под заказ.

Описание: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Database Marketing / Theory and Practice

Автор: Blattberg Robert C., Kim Byung-Do, Neslin Scott A.
Название: Database Marketing / Theory and Practice
ISBN: 0387725784 ISBN-13(EAN): 9780387725789
Издательство: Springer
Рейтинг:
Цена: 14020 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. The first part of the book describes the contemporary context of database marketing and its impact on business performance. Parts 2-4 present database marketing tools, including how to collect the data and perform analysis. Chapters 5-7 focus on the key concept of lifetime value of the customer (LTV); chapters 8-10 focus on the basic tasks of compiling data, field testing, and predictive modeling; and chapters 11-19 cover the statistical methods used primarily in predictive modeling. Parts 5 and 6 focus on specific problems addressed by database marketing. They largely draw on the tools described in Parts 2-4. Part 5 covers customer management activities, including acquiring customers (Chapter 20), cross- and up-selling (Chapter 21), frequency reward programs (Chapter 22), Customer Tier Programs (Chapter 23), Churn management (Chapter 24), multi-channel customer management (Chapter 25), and acquisition and retention management (Chapter 26). Part 6 focuses on the marketing mix, particularly communications (Chapters 27 and 28) and pricing (Chapter 29) issues. The result is a comprehensive treatment of the field of database marketing, including strategic issues, tools, and problem-solving, that will serve as an essential resource for both professionals and academics in marketing and related areas.

Marketing: Theory, Evidence, Practice

Автор: Sharp, Byron
Название: Marketing: Theory, Evidence, Practice
ISBN: 0195573552 ISBN-13(EAN): 9780195573558
Издательство: Oxford Academ
Рейтинг:
Цена: 6765 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presentsinformation that is practical and interesting in a style that is theoretical and accessible.

Global Marketing: Contemporary Theory, Practice, and Cases

Автор: Alon Ilan
Название: Global Marketing: Contemporary Theory, Practice, and Cases
ISBN: 0078029279 ISBN-13(EAN): 9780078029271
Издательство: McGraw-Hill
Цена: 12330 р.
Наличие на складе: Поставка под заказ.

Описание: Hailing from America, Europe and the Middle East, the authors of "Global Marketing" provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Global Marketing: Contemporary Theory, Practice, and Cases

Автор: Ilan Alon, Rollins College
Название: Global Marketing: Contemporary Theory, Practice, and Cases
ISBN: 0071318208 ISBN-13(EAN): 9780071318204
Издательство: McGraw-Hill
Цена: 5433 р.
Наличие на складе: Поставка под заказ.

Introduction to Marketing: Theory and Practice

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 3121 р.
Наличие на складе: Поставка под заказ.

Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1775 р.
Наличие на складе: Нет в наличии.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Beyond Traditional Marketing: Innovations in Marketing Practice

Автор: Kamran Kashani
Название: Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 0470011467 ISBN-13(EAN): 9780470011461
Издательство: Wiley
Рейтинг:
Цена: 4179 р.
Наличие на складе: Нет в наличии.

Описание: This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

Cim Revision Cards Marketing Management In Practice

Автор: John Williams
Название: Cim Revision Cards Marketing Management In Practice
ISBN: 0750682914 ISBN-13(EAN): 9780750682916
Издательство: Elsevier Science
Рейтинг:
Цена: 1304 р.
Наличие на складе: Невозможна поставка.

Описание: Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.

Cim Coursebook 06/07 Strategic Marketing In Practice

Автор: Ashok Ranchhod
Название: Cim Coursebook 06/07 Strategic Marketing In Practice
ISBN: 0750680121 ISBN-13(EAN): 9780750680127
Издательство: Elsevier Science
Цена: 3361 р.
Наличие на складе: Невозможна поставка.

Описание: Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field.

It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Cim Coursebook 06/07 Marketing Management In Practice

Автор: John Williams
Название: Cim Coursebook 06/07 Marketing Management In Practice
ISBN: 0750680113 ISBN-13(EAN): 9780750680110
Издательство: Elsevier Science
Цена: 2707 р.
Наличие на складе: Невозможна поставка.

Описание: Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketin Online, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially by leading experts of the field for the Marketing Management in Practice module and is fully endorsed by CIM.

It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.


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