Автор: Lakoff George Название: The All New Don`t Think of an Elephant!: Know Your Values and Frame the Debate ISBN: 160358594X ISBN-13(EAN): 9781603585941 Издательство: Неизвестно Цена: 1899.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: "The first edition of this book was published as Don`t Think of an Elephant!"--Title page verso.
Автор: Lakoff, George Turner, Mark Название: More than cool reason ISBN: 0226468127 ISBN-13(EAN): 9780226468129 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." -- Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." -- Norman Holland, University of Florida
