Название: Design Matters: Brochures 01 ISBN: 1592533981 ISBN-13(EAN): 9781592533985 Издательство: Rockport/Rotovision Рейтинг: Цена: 1367 р. Наличие на складе: Поставка под заказ.
Описание: Designers must be clear on all the steps necessary to create work that stands out in a competitive marketplace. This book takes an in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. It focuses on developing, creating and implementing brochure designs.
Описание: Profiles 20-30 design leaders in each subject category including type, identity/logos, packaging/product design, annual reports/brochures, and publications. This book shows the designers` best work in the category and discusses why they`re so successful in this category.
Описание: Explores various aspects of the printed form, from single page to commercial package. This book features projects that combine an awareness of process, materials, and creativity. It looks at proportions, materials, printing, folding, and binding, and explores tear-proof "plastic" paper, gelling agents, luminescent inks, and single-screw bindings.
Название: The Best of Brochure Design 12 [ ISBN: 1592538339 ISBN-13(EAN): 9781592538331 Издательство: Rockport/Rotovision Рейтинг: Цена: 2414 р. Наличие на складе: Поставка под заказ.
Описание: Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike.
Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. With a clean, engaging presentation, this volume is a highly visual collection of ideas for everything from choosing type to selecting photo treatments, and everything in between.
You can't judge a book by its cover, or so the saying goes. We beg to differ.
Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the "design-by-committee pit of despair." Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and emerge in one piece. Despite the challenges, some covers clearly rise to the top. You can't help but pick up the magazine, open the brochure, or buy the book. They draw you in through their cleverness, simplicity, or boldness. These are the covers contained herein.
Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in TheBest of Cover Design. The chosen covers were selected based on their initial visual impact and effectiveness in conveying the message within. It is an inspiration feast for the eyes.