Strategic Management in the Aviation Industry 9780754645672

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Автор: Albers, Sascha Auerbach, Stefan Baum, Herbert Delfmann, Werner
Название: Strategic Management in the Aviation Industry (Стратегический менеджмент в авиационной индустрии)
Издательство: Ashgate
Издательство: Taylor & francis ltd
Классификация:
Деловая стратегия
Управление и методы управления
Транспортные отрасли промышленности
ISBN: 0754645673
ISBN-13(EAN): 9780754645672
ISBN: 0-7546-4567-3
ISBN-13(EAN): 978-0-7546-4567-2
Обложка/Формат: Hardback
Страницы: 684 pages, 82 b&w illustrations
Вес: 1.158 кг.
Дата издания: 10/11/2005
Иллюстрации: Includes 82 b&w illustrations
Размер: 239 x 166 x 42
Читательская аудитория: Professional & Vocational
Рейтинг:
Поставляется из: Англии
Описание: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspective in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines.

The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.

Strategic Management in the Aviation Industry, Albers, Sascha Auerbach, Stefan Baum, Herbert Delfmann, Werner