Mass communication theory, Baran, Stanley Davis, Dennis

Автор: Baran Stanley
Название: Mass Communication Theory
ISBN: 049590290X ISBN-13(EAN): 9780495902904
Издательство: Cengage Learning
Цена: 15029 р.
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Автор: Croucher Stephen M.
Название: Understanding Communication Theory
ISBN: 0415748046 ISBN-13(EAN): 9780415748049
Издательство: Taylor&Francis
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Цена: 5328 р.
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Описание:

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Автор: McQuail D et al
Название: Communication Theory and Research
ISBN: 1412918324 ISBN-13(EAN): 9781412918329
Издательство: Sage Publications
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Цена: 13192 р.
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Описание: A collection of papers dealing with communications research. To mark the twentieth anniversary of the "European Journal of Communication", the editors have selected 21 papers that make interventions in the field of media and communications. This book will be a useful research text for scholars in this field.

Автор: McQuail D et al
Название: Communication Theory and Research
ISBN: 1412918332 ISBN-13(EAN): 9781412918336
Издательство: Sage Publications
Рейтинг:
Цена: 3494 р.
Наличие на складе: Поставка под заказ.

Описание: A collection of papers dealing with communications research. To mark the twentieth anniversary of the "European Journal of Communication", the editors have selected 21 papers that make interventions in the field of media and communications. This book will be a useful research text for scholars in this field.

Автор: Fahmy Shahira
Название: Visual Communication Theory and Research
ISBN: 1137362146 ISBN-13(EAN): 9781137362148
Издательство: Springer
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Цена: 6544 р.
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Описание: In today`s multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Автор: Duff
Название: A Normative Theory of the Information Society
ISBN: 0415719631 ISBN-13(EAN): 9780415719636
Издательство: Taylor&Francis
Рейтинг:
Цена: 4388 р.
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Описание: There is a clear need for a systematic, integrative, and rigorous normative theory of the information society. In this book, Duff offers a prescriptive theory to help to guide the academic and policy communities as they debate the future shape of emerging post-industrial, information-based societies. He argues that information policy needs to become anchored in a left-liberal philosophy which foregrounds a feasible permutation of the core ideals of freedom, equality and brotherhood. The information society, if it is to be worth having at all, cannot be allowed to be largely the outcome of the free play of market forces and technological determinism. The social structure, including the information economy, must be subjected to a regulatory axiological system as explicated by some leading proponents of social democracy. This text will be of interest to scholars and students at the cutting edge of information studies, journalism and media, computer science, sociology, politics, philosophy, management and law.

Автор: Craig T Robert, Hite Amy Bellone, Cavalli-Sforza L
Название: An Invitation to Communication Theory
ISBN: 1405132574 ISBN-13(EAN): 9781405132572
Издательство: Wiley
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Цена: 1671 р.
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Описание: A short introduction to communication theory in essay form, Invitation will occupy a unique place in the field.

Автор: Stacks, Don W. Salwen, Michael B.
Название: Integrated approach to communication theory and research
ISBN: 0805863826 ISBN-13(EAN): 9780805863826
Издательство: Taylor&Francis
Рейтинг:
Цена: 5957 р.
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Описание: `An Integrated Approach to Communication Theory and Research`. Second edition.

Автор: Davis Aeron
Название: Political Communication and Social Theory
ISBN: 041554713X ISBN-13(EAN): 9780415547130
Издательство: Taylor&Francis
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Цена: 2298 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Suitable for students and scholars of political communication and mass media in democracies, this book challenges the traditional scholarship on various issues such as: comparative political and media systems; theories of democracy, representation and the public sphere; and, political party communication, marketing and elections.

Автор: Krcmar
Название: Communication Science Theory and Research
ISBN: 041553383X ISBN-13(EAN): 9780415533836
Издательство: Taylor&Francis
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Цена: 13585 р.
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Описание: This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Автор: Krcmar
Название: Communication Science Theory and Research
ISBN: 0415533848 ISBN-13(EAN): 9780415533843
Издательство: Taylor&Francis
Рейтинг:
Цена: 4179 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Автор: McQuail D
Название: Mass Communication: Four Volume Set
ISBN: 1412922410 ISBN-13(EAN): 9781412922418
Издательство: Sage Publications
Рейтинг:
Цена: 72727 р.
Наличие на складе: Поставка под заказ.

Описание: Denis McQuail's Major Work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes will provide access to the key debates within the field and all the main lines of research that have emerged.

Denis McQuail's credentials as editor are impeccable - McQuail's Mass Communication is a central text now into its 5th edition, translated, used and respected globally.

Автор: Creedon P & Cramer J
Название: Women in Mass Communication: Third Edition
ISBN: 1412936950 ISBN-13(EAN): 9781412936958
Издательство: Sage Publications
Рейтинг:
Цена: 5298 р.
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Описание: Includes chapters on women`s opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of women in sports journalism. Emphasising on race, culture, and ethnicity, this book provides an analyses of the ways in which feminist theory and feminist perspectives affect mass communication.