Автор: Boman, Eric Название: Rare Bird of Fashion: The Irreverent Iris Apfel ISBN: 0500513449 ISBN-13(EAN): 9780500513446 Издательство: Thames & Hudson Рейтинг: Цена: 5775.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Captures the style of American fashion maverick Iris Apfel who has cultivated a personal chic that is exuberantly idiosyncratic. Featuring over ninety colour plates, this work shows off a selection of her outfits on wittily posed mannequins.
Автор: Fogg, Marnie Название: Fashion: The Whole Story ISBN: 0500291101 ISBN-13(EAN): 9780500291108 Издательство: Thames & Hudson Рейтинг: Цена: 3292.00 р. Наличие на складе: Поставка под заказ.
Описание: This ambitious and fascinating book traces the history of fashion in every part of the world, from Greco-Roman woven-cloth clothing and the silk court dress of the Chinese Tang dynasty to contemporary sportswear designers and Japanese street culture. Organized chronologically, the book traces the evolution of fashion period by period and trend by trend, while detailed timelines provide historical and cultural context. Fashion: The Whole Story is indispensable for everyone who loves the line of a superb suit or knows the joy of wearing a great pair of shoes.
Описание: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign - as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design - all of which address a longing for truthfulness. One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an Ah, just like grandma used to make! reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.
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