Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 2853 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1110 р. Наличие на складе: Поставка под заказ.
Описание: In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul examine the fascinating and collectible field of phonograph advertising. Whether pragmatic, inspirational, or merely avaricious, talking machine promotion assumed a variety of mantles during its first fifty years. Charming trade cards, brightly lithographed posters, flamboyant letterheads, and a wide variety of bizarre objects emblazoned with marketing slogans were used to sell phonographs and records during the 1877-1929 period. Additionally, phonograph records were used as a medium for promoting products as disparate as toothpaste, automobiles, and presidents. Indulge yourself with this visual feast of 450 color illustrations of phonograph and record marketing from yesteryear, plus detailed captions, values, and an insightful text.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 2281 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Автор: Himpe, Tom Название: Advertising Next ISBN: 050051416X ISBN-13(EAN): 9780500514160 Издательство: Thames & Hudson Рейтинг: Цена: 2853 р. Наличие на складе: Невозможна поставка.
Описание: Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
Название: Creative Advertising ISBN: 0500284768 ISBN-13(EAN): 9780500284766 Издательство: Thames & Hudson Цена: 2853 р. Наличие на складе: Невозможна поставка.
Описание: Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Описание: For much of the 20th century it was customary for many artists, when finding themselves with family responsibilities, to turn reluctantly to commercial art for a living, whilst waiting to be recognised as 'fine' artists. Unashamed Artists is a celebration of those artists who saw commercial art as a valid outlet for their talents, and who felt that a commissioning brief stimulated rather constrained creativity; they were not only not ashamed, they were proud of what they had chosen to do. The book covers some 50 years of British commercial art from the 1920s and includes accounts of iconic work by such artists as Tom Purvis, Tom Eckersley, Austin Cooper, Eric Fraser, Frank Newbould, and Francis Marshall
Автор: Pete Barry Название: The Advertising Concept Book-2nd ed ISBN: 0500516235 ISBN-13(EAN): 9780500516232 Издательство: Thames & Hudson Рейтинг: Цена: 2573 р. Наличие на складе: Невозможна поставка.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 5146 р. Наличие на складе: Поставка под заказ.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: от 2853 р. Наличие на складе: Есть
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru