Spent, Miller, Geoffrey

Автор: Miller, Geoffrey
Название: Must-Have
ISBN: 0099437929 ISBN-13(EAN): 9780099437925
Издательство: Random House
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Цена: 1103 р.
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Описание: Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today`s world? This title takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Автор: Miller, Geoffrey
Название: Spent
ISBN: 0434010138 ISBN-13(EAN): 9780434010134
Издательство: Random House
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Цена: 1698 р.
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Описание: Why do we buy? Why are so many of our consumer choices simply a waste of time, energy, and money? How does advertising really work? And why are pregnant women more racist than the rest of us? This book uses evolutionary psychology to explain the phenomenon of modern brand-driven consumerism.

Автор: Miller, Geoffrey
Название: Spent
ISBN: 0670020621 ISBN-13(EAN): 9780670020621
Издательство: Random House (USA)
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Цена: 1843 р.
Наличие на складе: Поставка под заказ.

Автор: Miller, Geoffrey
Название: Mating mind
ISBN: 0099288249 ISBN-13(EAN): 9780099288244
Издательство: Random House
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Цена: 1018 р.
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Описание: Miller shows how our brains are the products of sexual selection, rather than natural selection and how this alters and illuminates our understanding of intelligence, art, language, mortality, sex and the differences between men and women.

Автор: Loveland, Scott Miller, Geoffrey Prewitt, Richard
Название: Software testing techniques
ISBN: 1584503467 ISBN-13(EAN): 9781584503460
Издательство: Cengage Learning
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Цена: 7026 р.
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Автор: Miller, Geoffrey
Название: The Mating Mind
ISBN: 038549517X ISBN-13(EAN): 9780385495172
Издательство: Random House (USA)
Цена: 1227 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: At once a pioneering study of evolution and an accessible and lively reading experience, The Mating Mind marks the arrival of a prescient and provocative new science writer. Psychologist Geoffrey Miller offers the most convincing-and radical-explanation for how and why the human mind evolved.

Consciousness, morality, creativity, language, and art: these are the traits that make us human. Scientists have traditionally explained these qualities as merely a side effect of surplus brain size, but Miller argues that they were sexual attractors, not side effects. He bases his argument on Darwin's theory of sexual selection, which until now has played second fiddle to Darwin's theory of natural selection, and draws on ideas and research from a wide range of fields, including psychology, economics, history, and pop culture. Witty, powerfully argued, and continually thought-provoking, The Mating Mind is a landmark in our understanding of our own species.