Services marketing, Wilson, Alan Zeithaml, Valarie A. Bitner, Mary Jo
Автор: Wilson Alan Название: Services Marketing ISBN: 0077131711 ISBN-13(EAN): 9780077131715 Издательство: McGraw-Hill Цена: 6005 р. Наличие на складе: Невозможна поставка. Описание: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 14035 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941584 ISBN-13(EAN): 9780761941583 Издательство: Sage Publications Рейтинг: Цена: 4715 р. Наличие на складе: Поставка под заказ.
Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Автор: Swartz T & Iacobucci D Название: Handbook of Services Marketing and Management ISBN: 0761916121 ISBN-13(EAN): 9780761916123 Издательство: Sage Publications Рейтинг: Цена: 10353 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Описание: Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
Автор: Steve Baron; Kim Harris; Toni Hilton Название: Services Marketing ISBN: 0230520936 ISBN-13(EAN): 9780230520936 Издательство: Springer Рейтинг: Цена: 7209 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Автор: Keyes Название: Marketing IT Products and Services ISBN: 1439803196 ISBN-13(EAN): 9781439803196 Издательство: Taylor&Francis Рейтинг: Цена: 8661 р. Наличие на складе: Поставка под заказ.
Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.
Описание: This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Автор: Schultz, Mike Doerr, John Название: Professional services marketing ISBN: 0470438991 ISBN-13(EAN): 9780470438992 Издательство: Wiley Рейтинг: Цена: 2193 р. Наличие на складе: Поставка под заказ.
Описание: Presents a field-tested and research-based approach to marketing and client development for professional services firms. This book covers five key areas that are critical for firms who want to grow their revenues - creating a marketing and growth strategy. It is suitable for consultants, attorneys, and professional service providers.
Описание: Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.
Автор: Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dway Название: Services marketing ISBN: 0073380938 ISBN-13(EAN): 9780073380933 Издательство: McGraw-Hill Рейтинг: Цена: 15278 р. Наличие на складе: Поставка под заказ.
Описание: Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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