Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Описание: The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 9922 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941584 ISBN-13(EAN): 9780761941583 Издательство: Sage Publications Рейтинг: Цена: 2818 р. Наличие на складе: Нет в наличии.
Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Автор: Christine Ennew Название: Financial Services Marketing ISBN: 0750669977 ISBN-13(EAN): 9780750669979 Издательство: Elsevier Science Рейтинг: Цена: 4109 р. Наличие на складе: Невозможна поставка.
Описание: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US.* Comprehensive coverage, focusing on both B2B and B2C marketing.* Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Автор: Mudie & Pirrie Название: Services Marketing Management ISBN: 0750666749 ISBN-13(EAN): 9780750666749 Издательство: Taylor&Francis Рейтинг: Цена: 4388 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
Автор: Mudie And Cottam Название: Management And Marketing Of Services ISBN: 0750635940 ISBN-13(EAN): 9780750635943 Издательство: Elsevier Science Рейтинг: Цена: 4390 р. Наличие на складе: Невозможна поставка.
Описание: Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
Автор: Roe Название: Marketing Professional Services ISBN: 0750641274 ISBN-13(EAN): 9780750641272 Издательство: Elsevier Science Рейтинг: Цена: 3642 р. Наличие на складе: Невозможна поставка.
Описание: A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
Описание: Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
Автор: Zeithaml, Valarie A. Название: Services marketing ISBN: 0071263934 ISBN-13(EAN): 9780071263931 Издательство: McGraw-Hill Рейтинг: Цена: 4492 р. Наличие на складе: Поставка под заказ.
Описание: Fifth edition.
Автор: Palmer, Adrian Название: Principles of services marketing ISBN: 0077116275 ISBN-13(EAN): 9780077116279 Издательство: McGraw-Hill Рейтинг: Цена: 4492 р. Наличие на складе: Поставка под заказ.
Описание: Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.
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