Описание: Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Автор: Sawyer Robert J. Название: Hominids ISBN: 0765345005 ISBN-13(EAN): 9780765345004 Издательство: Holtzbrink(MPS)/MPS Цена: 812 р. Наличие на складе: Невозможна поставка.
Описание: "Hominids "examines two unique species of people. We are one of those species; the other is the Neanderthals of a parallel world where they became the dominant intelligence. The Neanderthal civilization has reached heights of culture and science comparable to our own, but with radically different history, society and philosophy. Ponter Boddit, a Neanderthal physicist, accidentally pierces the barrier between worlds and is transferred to our universe. Almost immediately recognized as a Neanderthal, but only much later as a scientist, he is quarantined and studied, alone and bewildered, a stranger in a strange land. But Ponter is also befriended—by a doctor and a physicist who share his questing intelligence, and especially by Canadian geneticist Mary Vaughan, a woman with whom he develops a special rapport. Ponter’s partner, Adikor Huld, finds himself with a messy lab, a missing body, suspicious people all around and an explosive murder trial. How can he possibly prove his innocence when he has no idea what actually happened to Ponter?
Автор: Sawyer Robert J. Название: Wake ISBN: 044101853X ISBN-13(EAN): 9780441018536 Издательство: Random House (USA) Цена: 914 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Hugo and Nebula Award-winning author joins Ace with a stunning new science fiction epic. Caitlin Decter is young, pretty, feisty, a genius at math, and blind. When she receives an implant to restore her sight, instead of seeing reality she perceives the landscape of the World Wide Web-where she makes contact with a mysterious consciousness existing only in cyberspace.
Автор: Sawyer, Robert J. Название: Wonder ISBN: 0575095083 ISBN-13(EAN): 9780575095083 Издательство: Orion Рейтинг: Цена: 2136 р. Наличие на складе: Нет в наличии.
Автор: Sawyer, Robert J. Название: Watch ISBN: 0575095040 ISBN-13(EAN): 9780575095045 Издательство: Orion Рейтинг: Цена: 2136 р. Наличие на складе: Нет в наличии.
Описание: Caitlin Decter could never have anticipated what was coming when she first sensed a strange presence on the internet. Webmind is an emerging consciousness that has befriended blind mathematics genius Caitlin Decter and has grown eager to learn about her world. But Webmind has also come to the attention of WATCH - the secret government agency that monitors the Internet for any threat to the United States - and they`re fully aware of Caitlin`s involvement in its awakening. Watch is convinced that Webmind represents a risk to national security and wants it purged from cyberspace. What happens when the internet comes alive? Follows `Wake`.
Автор: Sawyer Robert J. Название: Mindscan ISBN: 0765349752 ISBN-13(EAN): 9780765349750 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 812 р. Наличие на складе: Нет в наличии.
Описание: Jake Sullivan has cheated death: he`s discarded his doomed biological body and copied his consciousness into an android form. The new Jake soon finds the love that eluded him when he was encased in flesh - he falls for the android version of Karen, a woman rediscovering the joys of life now that she too is no longer constrained by a worn-out body.
Автор: Sawyer Robert J. Название: Flashforward ISBN: 0765363836 ISBN-13(EAN): 9780765363831 Издательство: Holtzbrink(MPS)/MPS Цена: 812 р. Наличие на складе: Нет в наличии.
Описание: The basis for the hit ABC TV series and the Aurora Award-winning novel that started it all FLASHFORWARD Two minutes and seventeen seconds that changed the world Suddenly, without warning, all seven billion people on Earth black out for more than two minutes. Millions die as planes fall from the sky, people tumble down staircases, and cars plow into each other. But that’s the least of the survivors’ challenges. During the blackout, everyone experienced a glimpse of what his or her future holds—and the interlocking mosaic of these visions threatens to unravel the present.
Автор: Sawyer, Robert J. Название: Wake ISBN: 0575094087 ISBN-13(EAN): 9780575094086 Издательство: Orion Рейтинг: Цена: 1314 р. Наличие на складе: Нет в наличии.
Описание: What happens when the internet comes alive? An SF thriller of terrifying possibilities.
Автор: Sawyer, Robert J. Название: Wake ISBN: 0575094079 ISBN-13(EAN): 9780575094079 Издательство: Orion Рейтинг: Цена: 1643 р. Наличие на складе: Нет в наличии.
Описание: What happens when the internet comes alive? An SF thriller of terrifying possibilities.
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