Описание: Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Автор: Sawyer Robert J. Название: Hominids ISBN: 0765345005 ISBN-13(EAN): 9780765345004 Издательство: Holtzbrink(MPS)/MPS Цена: 591 р. Наличие на складе: Невозможна поставка.
Описание: "Hominids "examines two unique species of people. We are one of those species; the other is the Neanderthals of a parallel world where they became the dominant intelligence. The Neanderthal civilization has reached heights of culture and science comparable to our own, but with radically different history, society and philosophy. Ponter Boddit, a Neanderthal physicist, accidentally pierces the barrier between worlds and is transferred to our universe. Almost immediately recognized as a Neanderthal, but only much later as a scientist, he is quarantined and studied, alone and bewildered, a stranger in a strange land. But Ponter is also befriended—by a doctor and a physicist who share his questing intelligence, and especially by Canadian geneticist Mary Vaughan, a woman with whom he develops a special rapport. Ponter’s partner, Adikor Huld, finds himself with a messy lab, a missing body, suspicious people all around and an explosive murder trial. How can he possibly prove his innocence when he has no idea what actually happened to Ponter?
Автор: Sawyer Robert J. Название: Flashforward ISBN: 076532413X ISBN-13(EAN): 9780765324139 Издательство: Holtzbrink(MPS)/MPS Цена: 1034 р. Наличие на складе: Невозможна поставка.
Описание: The basis for the hit ABC TV series and the Aurora Award-winning novel that started it all FLASHFORWARD Two minutes and seventeen seconds that changed the world Suddenly, without warning, all seven billion people on Earth black out for more than two minutes. Millions die as planes fall from the sky, people tumble down staircases, and cars plow into each other. But that’s the least of the survivors’ challenges. During the blackout, everyone experienced a glimpse of what his or her future holds—and the interlocking mosaic of these visions threatens to unravel the present.
Автор: Sawyer Robert J. Название: Calculating God ISBN: 0765322897 ISBN-13(EAN): 9780765322890 Издательство: Holtzbrink(MPS)/MPS Цена: 1773 р. Наличие на складе: Есть у поставщика Поставка под заказ.
An alien shuttle craft lands outside the Royal Ontario Museum in Toronto. A six-legged, two-armed alien emerges and says, in perfect English, “Take me to a paleontologist.” In the distant past, Earth, the alien’s home planet, and the home planet of another alien species, all experienced the same five cataclysmic events at the same time (one example: the meteor that wiped out the dinosaurs). Both alien races believe this proves the existence of God: i.e., he’s obviously been playing with the evolution of life on each of these planets. From this provocative launch point, Sawyer tells a fast-paced, morally and intellectually challenging story of ambitious scope and touching humanity. "Calculating God" is SF on a grand scale.
Автор: Sawyer, Robert J. Название: Factoring Humanity ISBN: 0765309033 ISBN-13(EAN): 9780765309037 Издательство: Holtzbrink(MPS)/MPS Цена: 1182 р. Наличие на складе: Поставка под заказ.
Автор: Sawyer, Robert J. Название: Wonder ISBN: 0575095083 ISBN-13(EAN): 9780575095083 Издательство: Orion Publishers Рейтинг: Цена: 1200 р. Наличие на складе: Поставка под заказ.
Автор: Sawyer Robert J. Название: Hybrids ISBN: 0765326345 ISBN-13(EAN): 9780765326348 Издательство: Holtzbrink(MPS)/MPS Цена: 2069 р. Наличие на складе: Есть у поставщика Поставка под заказ.
This is the climactic book of Robert J. Sawyer's Neanderthal Parallax trilogy. Torn between two worlds, geneticist Mary Vaughan and Neanderthal physicist Ponter Boddit struggle to find a way to make their relationship work. Aided by banned Neanderthal technology, they plan to conceive the first hybrid child, a symbol of hope for the peaceful coexistence of two versions of reality.
But after an experiment shows that Mary's religious faith--something completely absent among Neanderthals--is a quirk of Homo sapiens neurology, Ponter and Mary must decide whether their child should be predisposed to atheism or belief. Meanwhile, as Mary's Earth faces the impending collapse of its planetary magnetic field, Mary's boss, the enigmatic Jock Krieger, has turned envious eyes on the unspoiled Eden of the Neanderthal world.
In Hybrids, Sawyer concludes his signature speculations about alternative ways to be human, exploding our preconceptions of morality and gender, faith and love.
Автор: Sawyer, Robert J. Название: Watch ISBN: 0575095040 ISBN-13(EAN): 9780575095045 Издательство: Orion Publishers Рейтинг: Цена: 1200 р. Наличие на складе: Поставка под заказ.
Описание: Caitlin Decter could never have anticipated what was coming when she first sensed a strange presence on the internet. Webmind is an emerging consciousness that has befriended blind mathematics genius Caitlin Decter and has grown eager to learn about her world. But Webmind has also come to the attention of WATCH - the secret government agency that monitors the Internet for any threat to the United States - and they`re fully aware of Caitlin`s involvement in its awakening. Watch is convinced that Webmind represents a risk to national security and wants it purged from cyberspace. What happens when the internet comes alive? Follows `Wake`.
Автор: Sawyer, Robert J. Название: Watch ISBN: 0575095032 ISBN-13(EAN): 9780575095038 Издательство: Orion Publishers Рейтинг: Цена: 1755 р. Наличие на складе: Поставка под заказ.
Автор: Sawyer Robert J. Название: Humans ISBN: 0765326337 ISBN-13(EAN): 9780765326331 Издательство: Holtzbrink(MPS)/MPS Цена: 2069 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Robert J. Sawyer, the award-winning and bestselling writer, hits the peak of his powers in Humans, the second book of The Neanderthal Parallax
The trilogy tells of our world and a parallel one in which it was the Homo sapiens who died out and the Neanderthals who became the dominant intelligent species. This powerful idea allows Sawyer to examine some of the deeply rooted assumptions of contemporary human civilization dramatically, by confronting us with another civilization, just as morally valid, that has made other choices. In Humans, Neanderthal physicist Ponter Boddit, a character you will never forget, returns to our world and to his relationship with geneticist Mary Vaughan, as cultural exchanges between the two Earths begin.
As we see daily life in another present-day world, radically different from ours, in the course of Sawyer's fast-moving story, we experience the bursts of wonder and enlightenment that are the finest pleasures of science fiction. Humans is one of the best SF novels of the year, and The Neanderthal Parallax is an SF classic in the making.
Humans is a 2004 Hugo Award Nominee for Best Novel.
Автор: Sawyer Robert J. Название: Mindscan ISBN: 0765349752 ISBN-13(EAN): 9780765349750 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 591 р. Наличие на складе: Поставка под заказ.
Описание: Jake Sullivan has cheated death: he`s discarded his doomed biological body and copied his consciousness into an android form. The new Jake soon finds the love that eluded him when he was encased in flesh - he falls for the android version of Karen, a woman rediscovering the joys of life now that she too is no longer constrained by a worn-out body.
Автор: Sawyer Robert J. Название: Hybrids ISBN: 076534906X ISBN-13(EAN): 9780765349064 Издательство: Holtzbrink(MPS)/MPS Цена: 591 р. Наличие на складе: Поставка под заказ.
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