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The Global brand, Hollis Nigel


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Цена: 1746.00р.
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При оформлении заказа до: 2025-07-23
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Автор: Hollis Nigel
Название:  The Global brand
ISBN: 9780230620568
Издательство: Holtzbrink(MPS)/MPS
Классификация:
ISBN-10: 0230620566
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.31 кг.
Дата издания: 02.04.2010
Язык: English
Размер: 231 x 156 x 20
Рейтинг:
Поставляется из: США
Описание: Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
Дополнительное описание: What is a Brand? - So What is a Global Brand? - Five Steps to a Strong Brand: The BrandDynamics Pyramid - How Strong Brands Create Value - Strong Brand Relationships are Local - Successful Global Brands - The Understanding of Brands Evolves Over Time - Th



Global   Upper-Intermediate Student`s Book + eWork Book Pack

Автор: Clandfield Lindsay
Название: Global Upper-Intermediate Student`s Book + eWork Book Pack
ISBN: 0230033210 ISBN-13(EAN): 9780230033214
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: Global is a new six-level general English course for adult learners. It is an information-rich course, sophisticated in both presentation and approach. It has international appeal, combining challenging content, intelligent topics and cross-cultural awareness. It features none of the celebrity-driven lifestyle content often found in typical general English courses for adults. The Global approach is fully aware of the needs of today's learner's, and places an emphasis on effective communication in English between both native and non-native speakers. Global helps users to learn English, to learn about English and to learn through English, and is the ideal course for students who want to communicate in a global envirnonment.

Global   Beginner Class Audio CD (3) !!

Автор: Pickering Kate
Название: Global Beginner Class Audio CD (3) !!
ISBN: 0230032869 ISBN-13(EAN): 9780230032866
Издательство: Macmillan ELT
Рейтинг:
Цена: 650.00 р.
Наличие на складе: Нет в наличии.

Описание: Elliot`s groundbreaking 1995 book, Music Matters: A New Philosophy in Music Education, introduced the praxial theory of music education. Critical Matters collects the responses to Elliot`s basic thesis from a number of today`s leading scholars in the field. A companion to Music Matters, Critical Matters is designed to spark debate and deeper analysis of this influential theory music education.

Global   Elementary Student`s Book

Автор: Clandfield Lindsay
Название: Global Elementary Student`s Book
ISBN: 0230032915 ISBN-13(EAN): 9780230032910
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: Filled with intellectually-engaging content, Global enables students to learn through English and about English in its most international form.Global features a wide range of task types, with a focus on critical thinking throughout.The reading texts are taken from a wide variety of sources. At higher levels learners are encouraged to interact with the text itself and read it more critically.

Foundat.S   Global Politics

Автор: Heywood
Название: Foundat.S Global Politics
ISBN: 1403989826 ISBN-13(EAN): 9781403989826
Издательство: Macmillan ELT
Рейтинг:
Цена: 2241.00 р.
Наличие на складе: Нет в наличии.

Описание: This book is a major new introduction to international relations/global politics. Written by a leading textbook author, it is engaging, stimulating and forward-looking, covering all the topics and theory students require at an introductory level.

Global   Intermediate Student`s Book + eWorkbook Pack

Автор: Clandfield Lindsay
Название: Global Intermediate Student`s Book + eWorkbook Pack
ISBN: 0230033032 ISBN-13(EAN): 9780230033030
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: Offers a six-level general English course for adult learners. This title helps users to learn English, to learn about English and to learn through English. It is suitable for students who want to communicate in a global environnment.

Global   Intermediate Work Book +CD +key

Название: Global Intermediate Work Book +CD +key
ISBN: 0230430287 ISBN-13(EAN): 9780230430280
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: The Global Workbook complements and expands on the content of the Coursebook. It presents the language practice activities of the eWorkbook in an easy-to-use printed format. It also includes an Audio CD for use with the listening and pronunciation activities, along with an included answer key for the Workbook exercises.

Global   Pre-Intermediate Student`s Book + eWorkbook Pack

Автор: Clandfield Lindsay
Название: Global Pre-Intermediate Student`s Book + eWorkbook Pack
ISBN: 0230033121 ISBN-13(EAN): 9780230033122
Издательство: Macmillan ELT
Рейтинг:
Цена: 780.00 р.
Наличие на складе: Нет в наличии.

Описание: This text examines the design and application of polymeric waveguides and fibers. It discusses new polymer systems designed to expand the efficiency, and the number of applications for polymer waveguides. Topics include graded-index materials, ruggedized systems and dye-doped systems, structure property relations, and new synthetic and processing techniques designed to minimize extrinsic losses.


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