Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 1526 р. Наличие на складе: Есть у поставщика Поставка под заказ.
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Автор: Godin, Seth Название: Linchpin ISBN: 1591843278 ISBN-13(EAN): 9781591843276 Издательство: Random House (USA) Рейтинг: Цена: 1154 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Meatball sundae ISBN: 0749929480 ISBN-13(EAN): 9780749929480 Издательство: Little, Brown Рейтинг: Цена: 827 р. Наличие на складе: Поставка под заказ.
Описание: The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
Автор: Godin, Seth Название: Tribes ISBN: 1591842336 ISBN-13(EAN): 9781591842330 Издательство: Random House (USA) Рейтинг: Цена: 1410 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Tribes ISBN: 0749939753 ISBN-13(EAN): 9780749939755 Издательство: Little, Brown Рейтинг: Цена: 1195 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.
Автор: Godin, Seth Название: Meatball sundae ISBN: 074992831X ISBN-13(EAN): 9780749928315 Издательство: Little, Brown Рейтинг: Цена: 1195 р. Наличие на складе: Поставка под заказ.
Описание: `Meatballs` as the author sees it, are the goods and services that we are familiar with. The `topping` is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.
Автор: The Group Of 33; Edited By Seth Godin Название: Big Moo, The ISBN: 1591841038 ISBN-13(EAN): 9781591841036 Издательство: Random House (USA) Рейтинг: Цена: 1407 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable--to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo "
But how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team--with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board--created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.
The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Автор: Godin, Seth Название: SM The Dip ISBN: 1591842026 ISBN-13(EAN): 9781591842026 Издательство: Random House (USA) Цена: 830 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Meatball Sundae ISBN: 1591841747 ISBN-13(EAN): 9781591841746 Издательство: Random House (USA) Цена: 1535 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591841003 ISBN-13(EAN): 9781591841005 Издательство: Random House (USA) Цена: 1535 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Unleashing the Ideavirus ISBN: 0786887176 ISBN-13(EAN): 9780786887170 Издательство: Hachette Book Group Цена: 970 р. Наличие на складе: Поставка под заказ.
Описание: The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Автор: Godin, Seth Название: Linchpin ISBN: 1591844096 ISBN-13(EAN): 9781591844099 Издательство: Random House (USA) Рейтинг: Цена: 1090 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... - Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. - Jason Zimdars, a graphic designer who got his dream job at 37signals without a r sum . - David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
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