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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Levinson Jay Conrad


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Цена: 2111.00р.
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Автор: Levinson Jay Conrad
Название:  Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
ISBN: 9780618785919
Издательство: HarperCollins USA
Классификация:

ISBN-10: 0618785914
Обложка/Формат: Paperback
Страницы: 368
Вес: 0.45 кг.
Дата издания: 31.05.2007
Язык: English
Размер: 152 x 227 x 29
Поставляется из: США
Описание: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneurs marketing bible -- and the book every small-business owner should have on his or her shelf.



Guerrilla Marketing

Автор: Levinson Jay Conrad
Название: Guerrilla Marketing
ISBN: 0749928115 ISBN-13(EAN): 9780749928117
Издательство: Little Brown
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Цена: 2124.00 р.
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Описание: The book every small-business owner should own

Music in the moment

Автор: Levinson, Jerrold
Название: Music in the moment
ISBN: 0801474299 ISBN-13(EAN): 9780801474293
Издательство: Wiley EDC
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Цена: 3430.00 р.
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Описание:

What is required for a listener to understand a piece of music? Does aural understanding depend upon reflective awareness of musical architecture or large-scale musical structure? Jerrold Levinson thinks not. In contrast to what is commonly assumed, Levinson argues that basic understanding of music only requires properly grounded, present-focused attention, and that virtually everything in the comprehension of extended pieces of music that suggests explicit architectonic awareness can be explained without positing conscious grasp of relationships across broad spans.

Levinson rejects the notion that keeping music's large-scale form before the mind is somehow essential to fundamental understanding of it. As evidence, he describes in detail the experience of listening to a wide range of music. He defends, with some qualifications, the views of nineteenth-century musician and psychologist Edmund Gurney, author of The Power of Sound, who argued that musical comprehension requires only attention to the evolution of music from moment to moment.

Music theory standardly misapprehends the experience and mindset of most who know and love classical music, concludes Levinson. His book is a defense of the passionate and attentive, though architectonically unconcerned, music listener.


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