Pratkanis Anthony, Aronson Elliot Age of Propaganda: The Everyday Use and Abuse of Persuasion 9780805074031

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Автор: Pratkanis Anthony, Aronson Elliot
Название: Age of Propaganda: The Everyday Use and Abuse of Persuasion
Перевод названия: Энтони Пратканис, Эллиот Аронсон: Век пропаганды. Ежедневное применение и злоупотребление убеждением
ISBN: 9780805074031
Издательство: Holtzbrink(MPS)/MPS
Классификация:

Танцы и другие зрелищные виды искусства

Отрасли информационных услуг и услуг связи

ISBN-10: 0805074031
Обложка/Формат: Paperback
Страницы: 432
Вес: 0.49 кг.
Дата издания: 31.03.2001
Язык: English
Иллюстрации: Illustrations, unspecified
Размер: 236 x 155 x 19
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание: Americans create 57% of the worlds advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.
Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
Anthony Pratkanis is Professor of Psychology at the University of California, Santa Cruz.
Elliot Aronson is one of our nations most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz, and Visiting Professor of Psychology at Stanford University
The United States creates 57% of the worlds advertising while representing only 6% of its population; half of our waking hours are spent immersed in mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.
Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
Were all headed for an ignorance spiral if we dont stop American standards of persuasion from deteriorating . . . Dont be part of the problem. Read the book.--Philadelphia Inquirer
A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time.--George Gerbner, Dean Emeritus of the Annenberg School of Communication
The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced.--Mahzarin Banaji, Yale University
After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths.--James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus
I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week.--Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University
A gold mine of valuable information and insights into the persuasion process.--Robert B. Cialdini, Arizona State University, and author of Influence
A peoples guide to baloney-detecting.--Seattle Times

Age of Propaganda: The Everyday Use and Abuse of Persuasion, Pratkanis Anthony, Aronson Elliot