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How Pleasure Works: The New Science of Why We Like What We Like, Bloom Paul

Автор: Bloom Paul
Название:  How Pleasure Works: The New Science of Why We Like What We Like   (Как работает удовольствие: новая наука о том, почему мы любим то, что мы любим)
Издательство: Wiley
Классификация:
Популярная наука

ISBN: 0393066320
ISBN-13(EAN): 9780393066326
ISBN: 0-393-06632-0
ISBN-13(EAN): 978-0-393-06632-6
Обложка/Формат: Hardback
Страницы: 304
Вес: 0.58 кг.
Дата издания: 30.06.2010
Язык: ENG
Иллюстрации: 3 illustrations
Размер: 23.72 x 16.41 x 2.62 cm
Читательская аудитория: General (us: trade)
Подзаголовок: The new science of why we like what we like
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The thought of sex with a virgin is intensely arousing for many men. The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry. In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

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The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters

Автор: Carroll Sean B.
Название: The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters
ISBN: 0691167427 ISBN-13(EAN): 9780691167428
Издательство: Wiley
Рейтинг:
Цена: 1772 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In "The Serengeti Rules," award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon.

One of the most important revelations about the natural world is that everything is regulated there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet.

A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, "The Serengeti Rules" is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again."

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How to Think Like a Neandertal

Автор: Wynn Thomas
Название: How to Think Like a Neandertal
ISBN: 0199742820 ISBN-13(EAN): 9780199742820
Издательство: Oxford Academ
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Цена: 1582 р.
Наличие на складе: Нет в наличии.

Описание: In this book, the authors provide a fascinating narrative of the mental life of Neandertals, to the extent that it can be reconstructed from fossil and archaeological remains.

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How to Think Like a Neandertal

Автор: Wynn Thomas, Coolidge Frederick L.
Название: How to Think Like a Neandertal
ISBN: 0199329222 ISBN-13(EAN): 9780199329229
Издательство: Oxford Academ
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Цена: 1210 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this book, the authors provide a fascinating narrative of the mental life of Neandertals, to the extent that it can be reconstructed from fossil and archaeological remains.

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When a Gene Makes You Smell Like a Fish

Автор: Chiu
Название: When a Gene Makes You Smell Like a Fish
ISBN: 0195327063 ISBN-13(EAN): 9780195327069
Издательство: Oxford Academ
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Цена: 1117 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the gene that causes people to age prematurely to the "bitter gene" that may spawn broccoli haters, this book explores a few of the more exotic locales on the human genome, highlighting some of the tragic and bizarre ways our bodies go wrong when genes fall prey to mutation and the curious ways in which genes have evolved for our survival. While fascinating us with stories of genetic peculiarities, Chiu also manages to effortlessly explain much of thecutting-edge research in modern genetics, resulting in a book that is both informative and entertaining. It is a must read for everyone who loves popular science or is curious about the human body.

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The Seven Secrets of How to Think Like a Rocket Scientist

Автор: Longuski James
Название: The Seven Secrets of How to Think Like a Rocket Scientist
ISBN: 0387308768 ISBN-13(EAN): 9780387308760
Издательство: Springer
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Цена: 1402 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explains the methods that rocket scientists use—expressed in a way that could be applied in everyday life. The book illustrates the methods (the 7 secrets) with anecdotes, quotations and biographical sketches of famous scientists, ideas from sci-fi, personal stories and insights, and occasionally a bit of space history. The author reveals that rocket science is just common sense applied to the extraordinarily uncommon environment of outer space and that rocket scientists are people, too.PRAISE FOR BOOKIt’s really great!—Dr. Buzz Aldrin, Lunar Module Pilot, First Manned Landing on the Moon"People of Earth…Attention!" Jim Longuski's book takes you on a journey of exploration to that nearly infinite space between the ears and behind the brows of that most mysterious of all creatures—the rocket scientist! Going well beyond the oft-used aphorisms, where no writer has gone before, he shows you how these gifted individuals think, feel, work, play, fantasize, rationalize, laugh and cry. From the glories of their epoch-making achievements to the tragedies of their magnificent failures, it is all here, told with insight, humor, objectivity and personal perspective. Without being preachy, lessons are offered that apply to anyone seeking to make professional or personal life just a little bit more successful and fun. I just couldn't set this book down!—Robert Cesarone, Rocket Scientist, Voyager Navigator, Space Communications ArchitectThis book is a must read for everyone—not just those who think they want to know how Rocket Scientists think. Do not be scared off by the title; it’s a delightful and wonderfully useful easy read.—Dr. William J. O’Neil, Galileo Project Manager, 1990-1998, Jet Propulsion Laboratory, California Institute of Technology

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The Gene That Makes You Smell Like a Fish: And Other Tales About the Genes in Your Body

Автор: Chiu, Lisa
Название: The Gene That Makes You Smell Like a Fish: And Other Tales About the Genes in Your Body
ISBN: 0195169948 ISBN-13(EAN): 9780195169942
Издательство: Oxford Academ
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Цена: 1489 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents stories that show the role and interest of identified genes and suites of genes acting to dictate behaviour, diseases, and the course of an individual's life. A genetic primer provides background information on genes as well as details about how genes serve as blueprints guiding many aspects of our lives.

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How Pleasure Works: The New Science of Why We Like What We Like

Автор: Bloom Paul
Название: How Pleasure Works: The New Science of Why We Like What We Like
ISBN: 0393340007 ISBN-13(EAN): 9780393340006
Издательство: Wiley
Рейтинг:
Цена: 1215 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Yale psychologist Bloom presents a striking and thought-provoking new understanding of pleasure, desire, and value.

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The Big Bang Theory: What It Is, Where It Came From, and Why It Works

Автор: Fox
Название: The Big Bang Theory: What It Is, Where It Came From, and Why It Works
ISBN: 0471394521 ISBN-13(EAN): 9780471394525
Издательство: Wiley
Рейтинг:
Цена: 1308 р.
Наличие на складе: Нет в наличии.

Описание: A lively, accessible look at the Big Bang theory This compelling book describes how the Big Bang theory arose, how it has evolved, and why it is the best theory so far to explain the current state of the universe. In addition to understanding the birth of the cosmos, readers will learn how the theory stands up to challenges and what it fails to explain. Karen Fox provides clear answers to some of the hardest questions including: Why was the Big Bang theory accepted to begin with? Will the Big Bang theory last into the next century or even the next decade? Is the theory at odds with new scientific findings? One of the most well-known theories in modern science, the Big Bang is the most accurate model yet devised in humanity's tireless serach for the ultimate moment of creation. The Big Bang Theory is the first title in a planned series on the major theories of modern science.

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Why Humans Like to Cry

Автор: Trimble, Michael
Название: Why Humans Like to Cry
ISBN: 0199693188 ISBN-13(EAN): 9780199693184
Издательство: Oxford Academ
Цена: 1582 р.
Наличие на складе: Нет в наличии.

Описание: Human beings are the only species to have evolved the trait of emotional crying. We weep at tragedies in our lives and in those of others - remarkably even when they are fictional characters in film, opera, music, novels, and theatre. Why have we developed art forms - most powerfully, music - which move us to sadness and tears? This question forms the backdrop to Michael Trimble's discussion of emotional crying, its physiology, and its evolutionary implications.
His exploration examines the connections with other distinctively human features: the development of language, self-consciousness, religious practices, and empathy. Neuroanatomy and neurophysiology of the brain have uncovered unique human characteristics; mirror neurones, for example, explain why we unconsciously imitate actions and behaviour. Whereas Nietzsche argued that artistic tragedy was born with the ancient Greeks, Trimble places its origins far earlier. His neurophysiological and evolutionary insights shed fascinating light onto this enigmatic part of our humanity.

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Why Humans Like to Cry

Автор: Trimble Michael
Название: Why Humans Like to Cry
ISBN: 0198713495 ISBN-13(EAN): 9780198713494
Издательство: Oxford Academ
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Цена: 1023 р.
Наличие на складе: Нет в наличии.

Описание: Human beings are the only species to have evolved the trait of emotional crying. We even create music, fiction, film, and theatre - `Tragedy` - to encourage crying. Michael Trimble looks at the physiology and evolution of this unique human behaviour, exploring its links with language, consciousness, empathy, and religious practices.

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The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters

Автор: Carroll Sean B.
Название: The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters
ISBN: 0691175683 ISBN-13(EAN): 9780691175683
Издательство: Wiley
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Цена: 1211 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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What Is Relativity?: An Intuitive Introduction to Einstein`s Ideas, and Why They Matter

Автор: Bennett Jeffrey
Название: What Is Relativity?: An Intuitive Introduction to Einstein`s Ideas, and Why They Matter
ISBN: 0231167261 ISBN-13(EAN): 9780231167260
Издательство: Wiley
Рейтинг:
Цена: 1678 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An entertaining introduction to Einstein`s theories of relativity, Bennett`s book proves anyone can grasp the basics of Einstein`s ideas. His intuitive, nonmathematical approach gives a wide audience its first real taste of how relativity works and why it is so important to science and the way we view ourselves as human beings.

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