Описание: This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and
business strategy - including licensing strategy - are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that
scholars need to understand complex business organization, managerial processes, and competitive strategy.
Описание: The success of a project depends on how well it is implemented; and the success of its implementation depends on how well the project is planned. This title describes the philosophy of taking a strategic approach to project management and explains why adopting a strategic perspective is important.
Описание: Offers an account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy. This book features the analytical and organizational approach of top management consultants. It offers tools and cases, academic treatises; and anecdotes for the general reader.
Автор: Cunningham, James; Harney, Brian Название: Strategy and Strategists ISBN: 0199219710 ISBN-13(EAN): 9780199219711 Издательство: Oxford Academ Рейтинг: Цена: 7131 р. Наличие на складе: Поставка под заказ.
Описание: Strategy and Strategists offers a stimulating exploration of the key theoretical contributions and debates in strategic management. Adopting a critical and reflective approach, this illuminating textbook clearly links theory with practice, providing students with a thorough grounding in both the principles of strategy and its implementation.
Описание: A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.
Описание: Praise for BRINGING STRATEGY BACK "Having been exposed to business practices in the East and West over three decades of building and consolidating HCL, it was clear to me that companies in the East, which thrived in the maelstrom of change and growth tha
Описание: Management insights from the most respected thinkers in the field Sages of Strategic Management features the latest razor sharp insights from some of the most important management thinkers, and an exploration of the most important and urgent management issues.
Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.
Описание: Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons: the drive and strategic vision of their managers and they follow strategic rules which confer success The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.
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