Автор: Cutler Stanley Название: Killer Math: A Dave Levitan Mystery ISBN: 0985734337 ISBN-13(EAN): 9780985734336 Издательство: Неизвестно Цена: 2155.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Smith-Lahrman Matthew Название: When Punk Met Grunge: The Lyrical Genius of the Meat Puppets ISBN: 0810884127 ISBN-13(EAN): 9780810884120 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 21331.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In The Meat Puppets and the Lyrics of Curt Kirkwood from Meat Puppets II to No Joke!, Matthew Smith-Lahrman sheds light on the words of Curt Kirkwood, founding member and songwriter of the Meat Puppets, a pioneering rock 'n' roll band of the last thirty years. Smith-Lahrman covers Kirkwood's lyrics on nine albums, from 1983 to 1995, when he wrote virtually every lyric for the band. A lyricist whom Rolling Stone writer Kurt Loder once rated alongside Bob Dylan, Kirkwood remains an important, yet overlooked songwriter. The original Meat Puppets spent their early career releasing albums on the seminal indie rock label SST Records, moving on to the major label London Records in the early 1990s. Along the way they forged a unique blend of punk, country, psychedelic, and hard rock that paved the way for the grunge and alternative movements. As a lyricist, Kirkwood commonly addresses the individual psyche and behavioral expectations, drug use, mental illness, and Christianity. As the original Meat Puppets began to dissolve, Kirkwood turned to writing about personal issues: his frustrations with the major label industry, the death of his mother, the addictions of his brother, and the demise of the band itself. The Meat Puppets and the Lyrics of Curt Kirkwood from Meat Puppets II to No Joke! is the perfect work for Meat Puppets fans worldwide.
Описание: The 10 essential questions everyone in a relationship should ask before getting married.
Автор: Levitan Gregory Название: Gold Deposits of the Cis ISBN: 1436353548 ISBN-13(EAN): 9781436353540 Издательство: Неизвестно Цена: 6205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drs. Romy Block and Arielle Levitan cut through all of the conflicting data about vitamins to provide readers with a concise, medically sound approach to vitamin use as a means of feeling better and enhancing health.
Автор: Levitan MR Peter Название: Boomercide: From Woodstock to Suicide ISBN: 0988311909 ISBN-13(EAN): 9780988311909 Издательство: Неизвестно Цена: 1371.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
"Through meticulous scholarship and fine writerly craft, Gregory offers a riveting story of two creative geniuses at work." ? Slavonic and East European Journal
Antosha and Levitasha is the first book in English devoted to the complex relationship between Anton Chekhov and Isaac Levitan, one of Russia's greatest landscape painters. Outside of Russia, a general lack of familiarity with Levitan's life and art has undermined an appreciation of the cultural significance of his friendship with Chekhov. Serge Gregory's highly readable study attempts to fill that gap for Western readers by examining a friendship that may have vacillated between periods of affection and animosity, but always reflected an unwavering shared aesthetic.
In Russia, where entire rooms of galleries in Moscow and St. Petersburg are devoted to Levitan's paintings, the lives of the famous writer and the equally famous artist have long been tied together. To those familiar with the work of both men, it is evident that Levitan's "landscapes of mood" have much in common with the way that Chekhov's characters perceive nature as a reflection of their emotional state. Gregory focuses on three overarching themes: the artists' similar approach to depicting landscape; their romantic and social rivalries within their circle of friends, which included many of Moscow's leading cultural figures; and the influence of Levitan's personal life on Chekhov's stories and plays. He emphasizes the facts of Levitan's life and his place in late nineteenth-century Russian art, particularly with respect to his dual loyalties to the competing Itinerant and World of Art movements.
Accessible and engaging, Antosha and Levitasha will appeal to scholars and general readers interested in art history, late nineteenth-century Russian culture, and biographies.
Автор: Levitan MR Peter Название: The Levitan Pitch. Buy This Book. Win More Pitches. ISBN: 0988311925 ISBN-13(EAN): 9780988311923 Издательство: Неизвестно Цена: 1767.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.
Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique.
However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit:
You will win more new clients.
In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever."
Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning.
Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs.
Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies.
In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives.
Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table.
Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants.
I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
The Tokens tells the fascinating story of Eric, a skilled craftsman and builder. During the course of his business journey, Eric struggles to take his burgeoning company to the next level. A chance encounter introduces him to Carl, a retired multimillionaire. Carl offers Eric the opportunity to take any material and supplies from his log cabin in exchange for demolishing the building. While working on the cabin, Eric discovers an unexpected and mystifying gift from Carl, a note and a wooden token.
As his relationship with Carl evolves, Eric is faced with countless business challenges and growth. Carl becomes a close friend and indispensable mentor offering his wisdom, knowledge, and business tips (tokens). Eric applies these valuable lessons and discovers the importance of the core concepts that created success for the members of Carl's mastermind group. Along the way, Eric also learns to appreciate the insights and advice from his own grandfather.
The Tokens is centered on the building and construction industry and each business lesson helps to build a foundation of success that is so vital for sustaining growth and overcoming challenges. Written by successful entrepreneurs and devout instructors of personal and professional development, The Tokens outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business. The authors explain how to build confidence, become a person of integrity and optimism, create successful relationships, learn to overcome obstacles, and much more.
The Tokens is an informative, entertaining, and heartwarming parable that motivates, inspires, and teaches.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
