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Trade marks, brands and competitiveness, 



Варианты приобретения
Цена: 27225р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 448 шт.  Склад Америка: 90 шт.  
При оформлении заказа до: 30 май 2022
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Название:  Trade marks, brands and competitiveness
ISBN: 9780415776936
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415776937
Обложка/Формат: Hardback
Страницы: 270
Вес: 0.504 кг.
Дата издания: 26.01.2010
Серия: Routledge international studies in business history
Язык: English
Иллюстрации: 20 black & white illustrations, 15 black & white tables, 15 black & white halftones, 5 black & white line drawings
Размер: 239 x 160 x 20
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии



How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
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Цена: 4518 р.
Наличие на складе: Невозможна поставка.

Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
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Цена: 3447 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What Big Thinkers Say About YouthNation "Matt Britton understands the youth market better than anyone on the planet. This book is a gift for anyone trying to understand an emerging generation, you will reference it for years." Adam Braun, New York Tim

Brand Asset Management: Driving Profitable Growth Through Your Brands

Автор: Scott M. Davis
Название: Brand Asset Management: Driving Profitable Growth Through Your Brands
ISBN: 0787963941 ISBN-13(EAN): 9780787963941
Издательство: Wiley
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Цена: 2902 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Citizen Brands: Putting Society at the Heart of your Business

Автор: Michael Willmott
Название: Citizen Brands: Putting Society at the Heart of your Business
ISBN: 0470853581 ISBN-13(EAN): 9780470853580
Издательство: Wiley
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Цена: 5988 р.
Наличие на складе: Поставка под заказ.

Описание: Research has shown that what Michael Willmott calls "citizen brands" will be more commercially successful than those that do not take on board societal trends. This title on the subject is backed-up with in-depth research and illustrated with relevant cases and examples.

International Competitiveness in Africa / Policy Implications in the Sub-Saharan Region

Автор: Razafimahefa Ivohasina Fizara, Hamori Shigeyuki
Название: International Competitiveness in Africa / Policy Implications in the Sub-Saharan Region
ISBN: 3540689206 ISBN-13(EAN): 9783540689201
Издательство: Springer
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Цена: 21531 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The effects of international trade and foreign direct investment on developing economies have always been controversial. With the unstoppable spread of globalization and the supremacy of "open" policies over "closed" ones, the debate between "participating" and "not participating" in the world economy has been superseded by discussions on the best policy measures for expanding participation and enhancing the accrued welfare gains. Policies to strengthen international competitiveness are almost unanimously considered important means towards those ends. This book examines two policies frequently used to enhance international competitiveness in Sub-Saharan African economies: exchange rate policy and productivity-related policy.

Economy of brands

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
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Цена: 8166 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Asia`s Star Brands

Автор: Paul Temporal
Название: Asia`s Star Brands
ISBN: 0470821566 ISBN-13(EAN): 9780470821565
Издательство: Wiley
Рейтинг:
Цена: 3628 р.
Наличие на складе: Поставка под заказ.

Описание: With advancements in technology and knowledge coupled with AFTA and WTO legislation, Asian countries have had to adopt an open concept to admit many foreign players into their market place to compete. Not only will Asian companies now have to defend their own markets but they will have to go out into international markets to fight for business. Many Asian companies are now embracing western branding techniques, and some are developing very powerful brands. This fascinating book fascinating explores how some of the successful Asian brands have handled their branding issues and become international competitors. It also answers the question of what they have to do to improve even further.

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Автор: Kevin Ford
Название: Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
ISBN: 0470012838 ISBN-13(EAN): 9780470012833
Издательство: Wiley
Рейтинг:
Цена: 6714 р.
Наличие на складе: Поставка под заказ.

Описание: The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.

The Business of Brands

Автор: Jon Miller
Название: The Business of Brands
ISBN: 0470862599 ISBN-13(EAN): 9780470862599
Издательство: Wiley
Рейтинг:
Цена: 3628 р.
Наличие на складе: Поставка под заказ.

Описание: This is not a `how to` book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.

Brand Spirit: How Cause Related Marketing Builds Brands

Автор: Hamish Pringle
Название: Brand Spirit: How Cause Related Marketing Builds Brands
ISBN: 0471499447 ISBN-13(EAN): 9780471499442
Издательство: Wiley
Рейтинг:
Цена: 3991 р.
Наличие на складе: Поставка под заказ.

Описание: A cause related marketing programme (CRM) represents the quickest and most cost-effective way to acquire the necessary "credo" to enhance brand position. This book looks at the business benefits of CRM, and how ethical branding can impact business strategy, using relevant case histories.

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Автор: Roger Blackwell
Название: Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 0471455172 ISBN-13(EAN): 9780471455172
Издательство: Wiley
Рейтинг:
Цена: 3810 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world`s most successful bands, such as the Rolling Stones and Elton John.

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Автор: Neill Duffy
Название: Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
ISBN: 0470850523 ISBN-13(EAN): 9780470850527
Издательство: Wiley
Рейтинг:
Цена: 6895 р.
Наличие на складе: Поставка под заказ.

Описание: When managed and leveraged effectively, sponsorship marketing is the most effective marketing discipline available. This title covers the topic from the perspective of the marketing professional.


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