Principles of marketing with ebook and how to write essays and assignments, Frances Brassington Stephen Pettitt
Старое издание
Автор: Brassington Название: Principles of Marketing 2/e ISBN: 0273644440 ISBN-13(EAN): 9780273644446 Издательство: Pearson Education Цена: 8358.00 р. Наличие на складе: Невозможна поставка. Описание: Comments from the first edition:'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of Antwerp, RUCAPrinciples of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered as well as emerging marketing themes such as relationship marketing, direct marketing, serivces and non-profit marketing. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. Praised for its relevance to students and its sophisticated packaging the new edition is even more in tune with its market, changes include: * Even more examples showing how marketing theory is applied in practice. Marketing in Action vignettes are longer and more comprehensive and could easil
Автор: Frances Brassington Stephen Pettitt Название: Principles of Marketing 4 ed 2006 ISBN: 0273695592 ISBN-13(EAN): 9780273695592 Издательство: Pearson Education Цена: 17453.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
Автор: Pete Greasley Название: Doing Essays and Assignments ISBN: 1473912067 ISBN-13(EAN): 9781473912069 Издательство: Sage Publications Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insider`s guide to what university tutors really want from an essay or assignment, this witty guide gives you practical tips and techniques on how to craft the perfect assignment and achieve the best grades.
Автор: Pete Greasley Название: Doing Essays and Assignments ISBN: 1473912075 ISBN-13(EAN): 9781473912076 Издательство: Sage Publications Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insider`s guide to what university tutors really want from an essay or assignment, this witty guide gives you practical tips and techniques on how to craft the perfect assignment and achieve the best grades.
Описание: Although examinations have been the traditional method for evaluation of learning outcomes, a variety of alternate evaluation methods are now used, predominantly in graduate education and increasingly in undergraduate education. Written for nurse educators, this book is unique in its provision of rigorous rubrics to promote objective grading. It examines a variety of alternative evaluation methods, discusses how to design them, and best practices for using them.The book comprehensively addresses the evaluation of learning outcomes, examines different types of assignments and teaching strategies, and tracks the development of grading rubrics. It describes how to design effective assignments for evaluation, and examines in detail specific evaluation methods including best practices for their use and exemplar analytic scoring rubrics. Evaluation methods covered include papers, presentations, concept maps, case studies, and portfolios, and others.Key Features: Provides rigorous rubrics for objective gradingDescribes best practices for a variety of teaching/learning strategiesIncludes guidelines for writing clear assignment descriptionsDiscusses papers, presentations, concept maps, case studies, portfolios, and more
Описание: Exercises in Building Construction, Fourth Edition provides a fully revised, user-friendly exercise book to supplement the fourth edition of Fundamentals of Building Construction. * Includes more than 40 exercises in "real world" construction problem solving; encourages students to apply information learned in classroom. * Exercises are clearly presented with detailed line drawings; easy for student and instructor to follow. * Revised to correspond withe fourth edition of Fundamentals of Building Construction. * Includes companion web pages for instructor use, containing Answer Key and sample drawings.
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