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Marketing Theory Foundations, Controversy, Strategy, and Resource-advantage Theory, Shelby D. Hunt


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Автор: Shelby D. Hunt
Название:  Marketing Theory Foundations, Controversy, Strategy, and Resource-advantage Theory
ISBN: 9780765623638
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0765623633
Обложка/Формат: Hardback
Страницы: 464
Вес: 1.09 кг.
Дата издания: 15 Mar 2010
Язык: English
Размер: 261 x 187 x 33
Подзаголовок: Foundations, controversy, strategy, and resource-advantage theory
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Поставляется из: Европейский союз
Описание: Focuses on the marketing discipline`s multiple stakeholders. This book articulates a philosophy of science-based `tool kit` for developing and analyzing theories, law-like generalizations, and explanations in marketing science.


Misbehaving Science: Controversy and the Development of Behavior Genetics

Автор: Panofsky Aaron
Название: Misbehaving Science: Controversy and the Development of Behavior Genetics
ISBN: 022605845X ISBN-13(EAN): 9780226058450
Издательство: Wiley
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Цена: 3802.00 р.
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Описание: Behavior genetics has always been a breeding ground for controversies. From the "criminal chromosome" to the "gay gene," claims about the influence of genes like these have led to often vitriolic national debates about race, class, and inequality. The author traces the field of behavior genetics back to its origins in the 1950s.

Constructive Controversy

Автор: Johnson
Название: Constructive Controversy
ISBN: 1107461502 ISBN-13(EAN): 9781107461505
Издательство: Cambridge Academ
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Цена: 5386.00 р.
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Описание: Using the social psychological theory of `constructive controversy`, this book analyses the nature of disagreement among members of decision-making groups. It addresses questions such as: do differences of opinion enhance or obstruct creative thinking? And why do people make decisions based only on their own perspective without considering alternative viewpoints?

Victorian Reformations: Historical Fiction and Religious Controversy, 1820-1900

Автор: Burstein Miriam Elizabeth
Название: Victorian Reformations: Historical Fiction and Religious Controversy, 1820-1900
ISBN: 0268022380 ISBN-13(EAN): 9780268022389
Издательство: Wiley EDC
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Цена: 6006.00 р.
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Описание: "In Victorian Reformations: Historical Fiction and Religious Controversy, 1820-1900, Miriam Elizabeth Burstein analyzes the ways in which Christian novelists across the denominational spectrum laid claim to popular genres--most importantly, the religious historical novel--to narrate the aftershocks of 1829, the year of Catholic Emancipation. Both Protestant and Catholic popular novelists fought over the ramifications of nineteenth-century Catholic toleration for the legacy of the Reformation. But despite the vast textual range of this genre, it remains virtually unknown in literary studies. Victorian Reformations is the first book to analyze how "high" theological and historical debates over the Reformation`s significance were popularized through the increasingly profitable venue of Victorian religious fiction. By putting religious apologists and controversialists at center stage, Burstein insists that such fiction--frequently dismissed as overly simplistic or didactic--is essential for our understanding of Victorian popular theology, history, and historical novels. Burstein reads "lost" but once exceptionally popular religious novels--for example, by Elizabeth Rundle Charles, Lady Georgiana Fullerton, and Emily Sarah Holt--against the works of such now-canonical figures as Sir Walter Scott, Charles Dickens, and George Eliot, while also drawing on material from contemporary sermons, histories, and periodicals. Burstein demonstrates how these novels, which popularized Christian visions of change for a mass readership, call into question our assumptions about the nineteenth-century historical novel. In addition, her research and her conceptual frameworks have the potential to influence broader paradigms in Victorian studies and novel criticism. "In Victorian Reformations, Miriam Elizabeth Burstein persuasively shows how non-canonical Victorian historical novels offer essential insights into the shaping and importance of Victorian religious debates. Informative and well-argued, her book is a significant work for those who are interested in Victorian literature and Victorian religion, as well as the intersection of the two."--Carol Engelhardt Herringer, Wright State University"--

Worth and Welfare in the Controversy over Abortion

Автор: Coope
Название: Worth and Welfare in the Controversy over Abortion
ISBN: 0333760182 ISBN-13(EAN): 9780333760185
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book addresses the controversy over abortion. Covering interesting topics, including the claim that certain items (paintings, people) have `intrinsic value` and should not be destroyed; the thought that young human beings do not have a good of their own; and the question whether the objection to murder turns on the violation of right to life.

The Three Governors Controversy: Skullduggery, Machinations, and the Decline of Georgia`s Progressive Politics

Автор: Bullock Charles S. III, Buchanan Scott E., Gaddie
Название: The Three Governors Controversy: Skullduggery, Machinations, and the Decline of Georgia`s Progressive Politics
ISBN: 0820347345 ISBN-13(EAN): 9780820347349
Издательство: Mare Nostrum (Eurospan)
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Цена: 4435.00 р.
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Описание: The death of Georgia governor-elect Eugene Talmadge in late 1946 launched a constitutional crisis that ranks as one of the most unusual political events in US history: the state had three active governors at once. This is the first full-length examination of the episode.

Islam and Controversy

Автор: Mondal Anshuman A
Название: Islam and Controversy
ISBN: 1137471670 ISBN-13(EAN): 9781137471673
Издательство: Springer
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Цена: 3492.00 р.
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Описание: Was Salman Rushdie right to have written The Satanic Verses? Were the protestors right to have done so? What about the Danish cartoons? This book examines the moral questions raised by cultural controversies, and how intercultural dialogue might be generated within multicultural societies.


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