Marketing Intelligent Design, Ravitch

Автор: Sandstrom
Название: Human Extension: An Alternative to Evolutionism, Creationism and Intelligent Design
ISBN: 1137464887 ISBN-13(EAN): 9781137464880
Издательство: Springer
Рейтинг:
Цена: 8384.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book proposes a new angle on the controversy over evolution as a biological theory, creation as a theological/worldview doctrine and evolutionism, creationism and Intelligent Design theory as social ideologies. Rather than presenting a polemic that will enrage or delight one camp or another, this book proposes that a cease-fire is possible.

Автор: P. John Clarkson , Roger Coleman, Simeon Keates
Название: Inclusive Design
ISBN: 1852337001 ISBN-13(EAN): 9781852337001
Издательство: Springer
Рейтинг:
Цена: 30745.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on inclusive design from both industry and academia are offered. The theme throughout encourages a positive view of inclusive design as a good and profitable process and to produ e a change to more effective approaches to "design for all".

Inclusive Design is composed of two parts with a common chapter structure so that the business and design arguments in favour of inclusive design can be easily compared and assimilated: The Business Case presents the industrial and management benefits of inclusive design. It concentrates on demographic, legal and ethical reasons for all businesses being better off taking inclusivity into account in the design of their products or services. Case histories demonstrating the commercial success of inclusive design are drawn from the experiences of companies such as Tesco, Fiat and The Royal Mail.

The Designers' Case focuses on the factors a designer needs to take into account when dealing with inclusivity. "Who is going to use my design?" "What do they need from my design?" "How do I take any medical needs into account?" "Just how "inclusive" is my design?" are all questions answered in this section which presents the necessary tools for effective inclusive design. This part of the book aims to convince a designer that inclusive design is a realistic goal.

Inclusive Design will appeal to designers, researchers and students and to managers making decisions about the research and design strategies of their companies.