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Exploring Strategy Text & Cases Plus MyStrategyLab and The S, Johnson Gerry


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Автор: Johnson Gerry
Название:  Exploring Strategy Text & Cases Plus MyStrategyLab and The S
Перевод названия: Исследование стратегии
ISBN: 9780273737025
Издательство: Pearson Education
Классификация:
ISBN-10: 0273737023
Обложка/Формат: Mixed media product
Вес: 1.67 кг.
Дата издания: 14.12.2010
Издание: 9 rev ed
Размер: 264 X 195 X 37
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии


      Старое издание
Exploring Strategy: Text & Cases 9th Edition - Paper

Автор: Gerry Johnson
Название: Exploring Strategy: Text & Cases 9th Edition - Paper
ISBN: 0273732021 ISBN-13(EAN): 9780273732020
Издательство: Pearson Education
Цена: 6061.00 р.
Наличие на складе: Невозможна поставка.
Описание:

"Exploring Strategy" offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, "Exploring Strategy" provides a proven high quality resource that you can't do without.

  • Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
  • Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
  • Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
  • Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
  • Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
  • Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.



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