Автор: Oswald Jones
Название: Competitive Advantage in SMEs: Organising for Innovation and Change
ISBN: 0470843349 ISBN-13(EAN): 9780470843345
Издательство: Wiley
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Цена: 4207 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book draws on up-to-date empirical evidee to illustrate how SMEs can become more innovative through the introduction of new products and services. It also discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Автор: Yip George S., McKern Bruce
Название: China`s Next Strategic Advantage: From Imitation to Innovation
ISBN: 0262034581 ISBN-13(EAN): 9780262034586
Издательство: Wiley
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Цена: 1959 р.
Наличие на складе: Поставка под заказ.

Описание:

A book for everyone who does business with China or in China.

The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors.

Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Автор: Govindarajan Vijay, Trimble Chris
Название: The Other Side of Innovation: Solving the Execution Challenge
ISBN: 1422166961 ISBN-13(EAN): 9781422166963
Издательство: McGraw-Hill
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Цена: 1870 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies can`t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.

Автор: Frederick Betz
Название: Managing Technological Innovation: Competitive Advantage from Change, 2nd Edition
ISBN: 0471225630 ISBN-13(EAN): 9780471225638
Издательство: Wiley
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Цена: 9350 р.
Наличие на складе: Поставка под заказ.

Описание: Technology management as a field came together during the 1980s in response to the question of how society could deliberately create new technology and exploit it in economic development. This updated edition introduces technology management, covers the importance of managing information technologies, and compares them to existing physical technologies.

Автор: Michael D. Johnson
Название: Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
ISBN: 0787961566 ISBN-13(EAN): 9780787961565
Издательство: Wiley
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Цена: 1959 р.
Наличие на складе: Поставка под заказ.

Описание: Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Автор: Bettina von Stamm
Название: The Innovation Wave: Meeting the Corporate Challenge
ISBN: 0470847425 ISBN-13(EAN): 9780470847428
Издательство: Wiley
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Цена: 3926 р.
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Описание: Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

Автор: Lewin
Название: China`s Innovation Challenge
ISBN: 1107566290 ISBN-13(EAN): 9781107566293
Издательство: Cambridge Academ
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Цена: 2793 р.
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Описание: This book argues that China must become an innovation-based economy to avoid the middle-income traps, and examines both the opportunities and challenges in meeting this goal.

Автор: Johansen Bob, Ronn Karl
Название: The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
ISBN: 1626561060 ISBN-13(EAN): 9781626561069
Издательство: Eurospan
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Цена: 2322 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: According to the authors, the new way to succeed is to give what you have away. They call it the reciprocity advantage: sharing your assets with carefully chosen partners in order to learn how to make money in new ways - think give to grow. In this book, the authors explain each of the four steps involved in achieving reciprocity advantage.

Автор: Davila Tony, Epstein Marc J., Manzoni Jean-Francoi
Название: The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change
ISBN: 1609945530 ISBN-13(EAN): 9781609945534
Издательство: Eurospan
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Цена: 2488 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: It`s a paradox: as big companies get better at achieving operational excellence, actual breakthroughs seem to decrease. It`s the scrappy little startups, with comparatively tiny budgets, that continue to be founts of innovation. This book deals with this topic.