E-Marketing : Theory and Application, Stephen Dann; Susan Dann

Название: Master S Mastering Marketing Management
ISBN: 0333948971 ISBN-13(EAN): 9780333948972
Издательство: Springer
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Цена: 4750.00 р.
Наличие на складе: Поставка под заказ.

Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.

Автор: Griffiths Martin
Название: Rethinking International Relations Theory
ISBN: 0230217796 ISBN-13(EAN): 9780230217799
Издательство: Springer
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Цена: 5868.00 р.
Наличие на складе: Поставка под заказ.

Описание: This innovative assessment of the current state of International Relations theory diagnoses a deep malaise in the field and proposes a reorientation from metatheoretical concerns to the theoretical exploration of central policy issues and dilemmas confronting the 21st century world.

Автор: Berridge, G.r.
Название: Diplomacy: Theory and Practice
ISBN: 0230229603 ISBN-13(EAN): 9780230229600
Издательство: Macmillan ELT
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Цена: 3681.00 р.
Наличие на складе: Нет в наличии.

Описание: Diplomacy, widely recognized as the standard textbook on its subject and already translated into six languages, has been comprehensively updated, reorganized and greatly expanded. There are new chapters on consuls, public diplomacy, special envoys, and how agreements are best followed up, the last featuring a close look at `No torture` agreements.

Автор: Malcolm McDonald
Название: MBA Marketing
ISBN: 1137300299 ISBN-13(EAN): 9781137300294
Издательство: Springer
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Цена: 8803.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.