Описание: Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management.
Описание: Introduces sales professionals to the collaborative conversation skills they need to capture the buyer`s attention and secure business. This book shows readers how to: prepare for an effective sales call; identify sales opportunities and the factors that drive buyers to act; and more.
Описание: You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.
Описание: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
