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Principles of Marketing

Автор: Kotler Philip, Kotler Phillip, Armstrong Gary
Название:  Principles of Marketing
Издательство: Pearson Education
Классификация:
ISBN: 0132167123
ISBN-13(EAN): 9780132167123
ISBN: 0-13-216712-3
ISBN-13(EAN): 978-0-13-216712-3
Обложка/Формат: Paperback
Страницы: 744
Вес: 1.536 кг.
Дата издания: 01.02.2011
Язык: ENG
Издание: 14
Размер: 27.66 x 22.12 x 3.07 cm
Поставляется из: США
Описание:
Todays marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses



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      Новое издание
Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: 8087 р.
Наличие на складе: Поставка под заказ.

Principles of Marketing, Global Edition

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition
ISBN: 1292092483 ISBN-13(EAN): 9781292092485
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Нет в наличии.

Principles of marketing, global edition 17

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Ожидается поступление.


Principles of Biomedical Informatics, 2 ed.

Автор: Ira J. Kalet, PhD
Название: Principles of Biomedical Informatics, 2 ed.
ISBN: 0124160190 ISBN-13(EAN): 9780124160194
Издательство: Elsevier Science
Рейтинг:
Цена: 7101 р.
Наличие на складе: Есть (1 шт.)
Описание: Provides a treatment of the deep computational ideas at the foundation of the field. This book includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as: tree structured data, interval trees, and time-oriented medical data and their use.

Автор: Dennis Kasper, Anthony Fauci, Stephen Hauser, Dan Longo, J. Jameson, Joseph Loscalzo
Название: Harrison`s Principles of Internal Medicine 19/E 2 Vols set.
ISBN: 0071802150 ISBN-13(EAN): 9780071802154
Издательство: McGraw-Hill
Рейтинг:
Цена: 13716 р.
Наличие на складе: Есть (1 шт.)
Описание: The landmark text that has defined internal medicine for generations of clinicians and students - completely updated with a more streamlined, functional presentation.

Davidson`s Principles and Practice of Medicine International Edition

Автор: Brian R.Walker, Nicki R.Colledge
Название: Davidson`s Principles and Practice of Medicine International Edition
ISBN: 0702050474 ISBN-13(EAN): 9780702050473
Издательство: Elsevier Science
Рейтинг:
Цена: 3272 р.
Наличие на складе: Есть (5 шт.)

Lehninger Principles of Biochemistry 6th edition

Автор: Nelson David L
Название: Lehninger Principles of Biochemistry 6th edition
ISBN: 1464109621 ISBN-13(EAN): 9781464109621
Издательство: Springer
Рейтинг:
Цена: 8882 р.
Наличие на складе: Поставка под заказ.

Описание: The new sixth edition of this best-selling introduction to biochemistry maintains the clarity and coherence that so appeals to students whilst incorporating the very latest advances in the field, new worked examples and end of chapter problems and an improved artwork programme to highlight key processes and important lessons.

Principles of General Chemistry 3rd edition Pb

Автор: Martin Silberberg
Название: Principles of General Chemistry 3rd edition Pb
ISBN: 0071317988 ISBN-13(EAN): 9780071317986
Издательство: McGraw-Hill
Рейтинг:
Цена: 3741 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This title offers students the same authoritative topic coverage as its parent text, `Chemistry - The Molecular Nature of Matter and Change`. The text allows for succinct coverage of content with minimal emphasis on pedagogic learning aids.

Principles of Corporate Finance 12 edition

Автор: Brealey
Название: Principles of Corporate Finance 12 edition
ISBN: 1259253333 ISBN-13(EAN): 9781259253331
Издательство: McGraw-Hill
Рейтинг:
Цена: 3950 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.

Principles of lasers

Автор: Svelto, Orazio
Название: Principles of lasers
ISBN: 1441913017 ISBN-13(EAN): 9781441913012
Издательство: Springer
Рейтинг:
Цена: 7475 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This fifth edition of Principles of Lasers includes corrections to the previous edition as well as being the first available as an ebook. Its mission remains to provide a broad, unified description of laser behavior, physics, technology, and applications.

Principles of Mobile Communication

Автор: Stuber, Gordon L.
Название: Principles of Mobile Communication
ISBN: 1461403634 ISBN-13(EAN): 9781461403630
Издательство: Springer
Рейтинг:
Цена: 10485 р.
Наличие на складе: Поставка под заказ.

Описание: Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the fundamentals of physical-layer wireless and mobile communications engineering that are important for the design of any wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes many detailed derivations from first principles, extensive literature references, and provides a level of depth that is necessary for graduate students wishing to pursue research on this topic. The book's focus will benefit students taking formal instruction and practicing engineers who are likely to already have familiarity with the standards and are seeking to increase their knowledge of this important subject. Major changes from the second edition: 1. Updated discussion of wireless standards (Chapter 1). 2. Updated treatment of land mobile radio propagation to include space-time correlation functions, mobile-to-mobile (or vehicle-to-vehicle) channels, multiple-input multiple-output (MIMO) channels, improved simulation models for land mobile radio channels, and 3G cellular simulation models. 3. Updated treatment of modulation techniques and power spectrum to include Nyquist pulse shaping and linearized Gaussian minimum shift keying (LGMSK). 4. Updated treatment of antenna diversity techniques to include optimum combining, non-coherent square-law combining, and classical beamforming. 5. Updated treatment of error control coding to include space-time block codes, the BCJR algorithm, bit interleaved coded modulation, and space-time trellis codes. 6. Updated treatment of spread spectrum to include code division multiple access (CDMA) multi-user detection techniques. 7. A completely new chapter on multi-carrier techniques to include the performance of orthogonal frequency division multiplexing (OFDM) on intersymbol interference (ISI) channels, OFDM residual ISI cancellation, single-carrier frequency domain equalization (SC-FDE),  orthogonal frequency division multiple access (OFDMA) and single-carrier frequency division multiple access (SC-FDMA). 8. Updated discussion of frequency planning to include OFDMA frequency planning. 9. Updated treatment of CDMA cellular systems to include hierarchical CDMA cellular architectures and capacity analysis. 10. Updated treatment of radio resource management to include CDMA soft handoff analysis. Includes numerous homework problems throughout.

Principles of abrasive processing

Автор: Shaw, Milton
Название: Principles of abrasive processing
ISBN: 0198590210 ISBN-13(EAN): 9780198590217
Издательство: Oxford Academ
Рейтинг:
Цена: 21857 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Grinding is one of the most important operations employed in production engineering to remove unwanted material and to introduce desired geometry and surface properties. Once considered only a secondary finishing operation, grinding is now more widely employed. This work discusses the principles.

Principles and Practice of Radiation Therapy

Автор: Charles M. Washington
Название: Principles and Practice of Radiation Therapy
ISBN: 0323287522 ISBN-13(EAN): 9780323287524
Издательство: Elsevier Science
Рейтинг:
Цена: 16176 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Environment And Development: Basic Principles, Human Activities, And Environmental Implications 1St Edition

Автор: Stavros G. Poulopoulos, Vassilis J. Inglezakis
Название: Environment And Development: Basic Principles, Human Activities, And Environmental Implications 1St Edition
ISBN: 0444627332 ISBN-13(EAN): 9780444627339
Издательство: Elsevier Science
Рейтинг:
Цена: 12342 р.
Наличие на складе: Поставка под заказ.

Описание: Human activities and development focusing on economic growth have an adverse impact on natural and inhabited environment day after day. This book presents various aspects of environment and the associated problems along with solutions proposed to achieve an harmonic co-existence of man and natural life as well as sustainable development.

Harrison`s principles of internal medicine .18 ed. 2 vol. set,

Автор: Longo
Название: Harrison`s principles of internal medicine .18 ed. 2 vol. set,
ISBN: 007174889X ISBN-13(EAN): 9780071748896
Издательство: McGraw-Hill
Рейтинг:
Цена: 10973 р.
Наличие на складе: Поставка под заказ.

Описание:

The most trusted textbook in medicine -- featuring the acclaimed "Harrison's" DVD with 57 additional chapters and exclusive video and tutorials

"Now presented in TWO VOLUMES" As reviwed by JAMA:
"With the 18th edition, "Harrison's Principles of Internal Medicine" retains its standing as a definitive clinical reference and remains an outstanding foundation for any physician or physician-in-training. In many regards, "Harrison's" remains synonymous not just with internal medicine but with medicine in general. The editors of the 18th edition have skillfully balanced tradition with the desire and need for innovation. The result is a book that remains as fundamental to current medical practice as the first edition was in 1949."
--JAMA

Extensively revised and expanded by the world's leading physicians, "Harrison's Principles of Internal Medicine, 18e" continues to set the standard as the pinnacle of current medical knowledge and practice, offering the definitive review of disease mechanisms and management.

CURRENT
All chapters have been completely updated to reflect the latest knowledge and evidence, and important new chapters have been added, including: "Systems Biology in Health and Disease," "The Human Microbiome," "The Biology of Aging," and "Neuropsychiatric Illnesses in War Veterans."

CONNECTED
"Harrison's" covers more global aspects of medicine than any other textbook, and features such chapters as "Global Issues in Medicine," by Jim Yong Kim, Paul Farmer, and Joseph Rhatigan, and new to the 18th edition, "Primary Care in Low and Middle Income Countries."

COMPREHENSIVE
No other resource delivers coverage of disease mechanisms and management like "Harrison's," including world-renowned chapters on HIV/AIDS, STEMI and non-STEMI myocardial infarction, cancer biology, multiple sclerosis, and diabetes.

The "Harrison's" Multi-Media DVD-- Better Than Ever
The "Harrison's" DVD has been expanded to include an extensive video demonstration of the neurological physical examination, and video tutorials on how to perform essential clinical procedures, including: Thoracentesis Abdominal Paracentesis Endotracheal Intubation Central Venous Catheter Placement

57 additional chapters and more than 2,000 images make the companion DVD an essential part of every physician's education, practice, and lifelong learning.The DVD also features PowerPoint presentations from fifty chapters to facilitate classroom lectures, and a free trial subscription to AccessMedicine.com (including Harrison's Online).

"Harrison's 18e" is proud to present a tribute to longtime editor, Eugene Braunwald, MD for his outstanding and continuing contributions to medical knowledge and practice.


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