Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition 15 ed. ISBN: 0273786997 ISBN-13(EAN): 9780273786993 Издательство: Pearson Education Цена: от 1324 до 4208 р. Наличие на складе: Есть Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition ISBN: 1292092483 ISBN-13(EAN): 9781292092485 Издательство: Pearson Education Цена: 4208 р. Наличие на складе: Невозможна поставка. Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Автор: Kotler, Dr. Philip T. Название: Principles of marketing, global edition 17 ISBN: 1292220171 ISBN-13(EAN): 9781292220178 Издательство: Pearson Education Цена: 4208 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Автор: Brian R.Walker, Nicki R.Colledge Название: Davidson`s Principles and Practice of Medicine. 22 ed. International Edition ISBN: 0702050474 ISBN-13(EAN): 9780702050473 Издательство: Elsevier Science Рейтинг: Цена: 1341 р. 1490.00-10% Наличие на складе: Есть (более 5-х шт.) Описание: More than two million medical students, doctors and other health professionals from around the globe have owned a copy of Davidson's Principles and Practice of Medicine since it was first published. Today's readers rely on this beautifully illustrated text to provide up-to-date detail of contemporary medical practice, presented in a style that is concise and yet easy to read. Davidson's provides the factual knowledge required to practise medicine, explaining it in the context of underlying principles, basic science and research evidence, and shows how to apply this knowledge to the management of patients who present with problems rather than specific diseases.
The book has won numerous prizes including being highly commended in the British Medical Association book awards. Davidson's global perspective is enhanced by the input of an international team of authors and a distinguished International Advisory Board from 17 countries. Building on the foundations laid down by its original editor, Davidson's remains one of the world's leading and most respected textbooks of medicine.
Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.
Автор: Dennis Kasper, Anthony Fauci, Stephen Hauser, Dan Longo, J. Jameson, Joseph Loscalzo Название: Harrison`s Principles of Internal Medicine 19/E 2 Vols set. ISBN: 0071802150 ISBN-13(EAN): 9780071802154 Издательство: McGraw-Hill Рейтинг: Цена: 13716 р. Наличие на складе: Поставка под заказ.
Описание: The landmark text that has defined internal medicine for generations of clinicians and students - completely updated with a more streamlined, functional presentation.
Описание: This second edition of a pioneering technical work in biomedical informatics provides a very readable treatment of the deep computational ideas at the foundation of the field. Principles of Biomedical Informatics, 2nd Edition is radically reorganized to make it especially useable as a textbook for courses that move beyond the standard introductory material. It includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as:•tree structured data, interval trees, and time-oriented medical data and their use•On Line Application Processing (OLAP), an old database idea that is only recently coming of age and finding surprising importance in biomedical informatics•a discussion of nursing knowledge and an example of encoding nursing advice in a rule-based system•X-ray physics and algorithms for cross-sectional medical image reconstruction, recognizing that this area was one of the most central to the origin of biomedical computing•an introduction to Markov processes, and•an outline of the elements of a hospital IT security program, focusing on fundamental ideas rather than specifics of system vulnerabilities or specific technologies. It is simultaneously a unified description of the core research concept areas of biomedical data and knowledge representation, biomedical information access, biomedical decision-making, and information and technology use in biomedical contexts, and a pre-eminent teaching reference for the growing number of healthcare and computing professionals embracing computation in health-related fields. As in the first edition, it includes many worked example programs in Common LISP, the most powerful and accessible modern language for advanced biomedical concept representation and manipulation. The text also includes humor, history, and anecdotal material to balance the mathematically and computationally intensive
Описание: The new sixth edition of this best-selling introduction to biochemistry maintains the clarity and coherence that so appeals to students whilst incorporating the very latest advances in the field, new worked examples and end of chapter problems and an improved artwork programme to highlight key processes and important lessons.
Автор: Kandel Название: Principles Of Neural Science ISBN: 0071390111 ISBN-13(EAN): 9780071390118 Издательство: McGraw-Hill Рейтинг: Цена: 8151 р. Наличие на складе: Поставка под заказ.
Описание: Deciphering the link between the human brain and behavior has always been one of the most intriguing - and often challenging - aspects of scientific endeavor. This book proceeds with an examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition.
Описание: Brownlie`s Principles of Public International Law has been the definitive guide to international law for over 40 years. This eighth edition, updated by James Crawford, builds on the reputation of its predecesors, providing outstanding, lucid and up-to-date treatment of all of the main issues in international law today.
Автор: Ross Stephen Название: Core principles and applications of Corporate Finance, global edition ISBN: 0071221166 ISBN-13(EAN): 9780071221160 Издательство: McGraw-Hill Рейтинг: Цена: 5224 р. Наличие на складе: Есть (1 шт.) Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.
Описание: Principles of Heat and Mass Transfer is the gold standard of heat transfer pedagogy for more than 30 years, with a commitment to continuous improvement by the authors. Using a rigorous and systematic problem-solving methodology pioneered by this text, it is abundantly filled with examples and problems that reveal the richness and beauty of the discipline. This edition maintains its foundation in the four central learning objectives for students and also makes heat and mass transfer more approachable with an additional emphasis on the fundamental concepts, as well as highlighting the relevance of those ideas with exciting applications to the most critical issues of today and the coming decades: energy and the environment. An updated version of Interactive Heat Transfer (IHT) software makes it even easier to efficiently and accurately solve problems.
Автор: Ropper Allan Название: Adams and Victors Principles of Neurology ISBN: 0071794794 ISBN-13(EAN): 9780071794794 Издательство: McGraw-Hill Рейтинг: Цена: 15674 р. Наличие на складе: Есть (1 шт.) Описание: Provides the treatment and management strategies needed to confidently handle both common and rare neurologic conditions. This volume describes the various categories of neurologic disease and the main diseases that constitute each.
Автор: Beauchamp Tom L Название: Principles of Biomedical Ethics ISBN: 0199924589 ISBN-13(EAN): 9780199924585 Издательство: Oxford Academ Рейтинг: Цена: 4855 р. Наличие на складе: Поставка под заказ.
Описание: Building on the best-selling tradition of previous editions, Principles of Biomedical Ethics, Seventh Edition, provides a highly original, practical, and insightful guide to morality in the health professions.
Описание: Relating Einstein`s mass-energy formula E=mc2 to the global climate, this title proceeds to examine the structure and dynamics of the atmosphere, from the synoptic scale through to the microscale, including the interaction of living things with their environment.
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