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Principles of Marketing

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Цена: 26471р.
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Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 10 май 2019
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Автор: Kotler Philip, Kotler Phillip, Armstrong Gary
Название:  Principles of Marketing
Издательство: Pearson Education
Классификация:
ISBN: 0132167123
ISBN-13(EAN): 9780132167123
ISBN: 0-13-216712-3
ISBN-13(EAN): 978-0-13-216712-3
Обложка/Формат: Paperback
Страницы: 744
Вес: 1.536 кг.
Дата издания: 01.02.2011
Язык: ENG
Издание: 14
Размер: 27.66 x 22.12 x 3.07 cm
Поставляется из: США
Описание:
Todays marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses





      Новое издание
Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: от 4775 до 8087 р.
Наличие на складе: Есть

Principles of Marketing, Global Edition

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition
ISBN: 1292092483 ISBN-13(EAN): 9781292092485
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Поставка под заказ.

Principles of marketing, global edition 17

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.


Principles of Biomedical Informatics, 2 ed.

Автор: Ira J. Kalet, PhD
Название: Principles of Biomedical Informatics, 2 ed.
ISBN: 0124160190 ISBN-13(EAN): 9780124160194
Издательство: Elsevier Science
Рейтинг:
Цена: 5681 р. 7101.00 -20%
Наличие на складе: Есть (2 шт.)
Описание: This second edition of a pioneering technical work in biomedical informatics provides a very readable treatment of the deep computational ideas at the foundation of the field. Principles of Biomedical Informatics, 2nd Edition is radically reorganized to make it especially useable as a textbook for courses that move beyond the standard introductory material. It includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as:•tree structured data, interval trees, and time-oriented medical data and their use•On Line Application Processing (OLAP), an old database idea that is only recently coming of age and finding surprising importance in biomedical informatics•a discussion of nursing knowledge and an example of encoding nursing advice in a rule-based system•X-ray physics and algorithms for cross-sectional medical image reconstruction, recognizing that this area was one of the most central to the origin of biomedical computing•an introduction to Markov processes, and•an outline of the elements of a hospital IT security program, focusing on fundamental ideas rather than specifics of system vulnerabilities or specific technologies. It is simultaneously a unified description of the core research concept areas of biomedical data and knowledge representation, biomedical information access, biomedical decision-making, and information and technology use in biomedical contexts, and a pre-eminent teaching reference for the growing number of healthcare and computing professionals embracing computation in health-related fields. As in the first edition, it includes many worked example programs in Common LISP, the most powerful and accessible modern language for advanced biomedical concept representation and manipulation. The text also includes humor, history, and anecdotal material to balance the mathematically and computationally intensive

Автор: Brian R.Walker, Nicki R.Colledge
Название: Davidson`s Principles and Practice of Medicine. 22 ed. International Edition
ISBN: 0702050474 ISBN-13(EAN): 9780702050473
Издательство: Elsevier Science
Рейтинг:
Цена: 1490 р.
Наличие на складе: Есть (более 5-х шт.)

Автор: Dennis Kasper, Anthony Fauci, Stephen Hauser, Dan Longo, J. Jameson, Joseph Loscalzo
Название: Harrison`s Principles of Internal Medicine 19/E 2 Vols set.
ISBN: 0071802150 ISBN-13(EAN): 9780071802154
Издательство: McGraw-Hill
Рейтинг:
Цена: 13716 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The landmark text that has defined internal medicine for generations of clinicians and students - completely updated with a more streamlined, functional presentation.

Principles of Corporate Finance 12 edition

Автор: Brealey
Название: Principles of Corporate Finance 12 edition
ISBN: 1259253333 ISBN-13(EAN): 9781259253331
Издательство: McGraw-Hill
Рейтинг:
Цена: 4807 р.
Наличие на складе: Ожидается поступление.

Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.

Lehninger Principles of Biochemistry 6th edition

Автор: Nelson David L
Название: Lehninger Principles of Biochemistry 6th edition
ISBN: 1464109621 ISBN-13(EAN): 9781464109621
Издательство: Springer
Рейтинг:
Цена: 8882 р.
Наличие на складе: Поставка под заказ.

Описание: The new sixth edition of this best-selling introduction to biochemistry maintains the clarity and coherence that so appeals to students whilst incorporating the very latest advances in the field, new worked examples and end of chapter problems and an improved artwork programme to highlight key processes and important lessons.

Principles of lasers

Автор: Svelto, Orazio
Название: Principles of lasers
ISBN: 1441913017 ISBN-13(EAN): 9781441913012
Издательство: Springer
Рейтинг:
Цена: 7475 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This fifth edition of Principles of Lasers includes corrections to the previous edition as well as being the first available as an ebook. Its mission remains to provide a broad, unified description of laser behavior, physics, technology, and applications.

Principles and Practice of Radiation Therapy

Автор: Charles M. Washington
Название: Principles and Practice of Radiation Therapy
ISBN: 0323287522 ISBN-13(EAN): 9780323287524
Издательство: Elsevier Science
Рейтинг:
Цена: 14978 р. 16642.00 -10%
Наличие на складе: Есть у поставщика Поставка под заказ.

Environment And Development: Basic Principles, Human Activities, And Environmental Implications 1St Edition

Автор: Stavros G. Poulopoulos, Vassilis J. Inglezakis
Название: Environment And Development: Basic Principles, Human Activities, And Environmental Implications 1St Edition
ISBN: 0444627332 ISBN-13(EAN): 9780444627339
Издательство: Elsevier Science
Рейтинг:
Цена: 11108 р. 12342.00 -10%
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Environment and Development: Basic Principles, Human Activities, and Environmental Implications focuses on the adverse impact that human activities, developments, and economic growth have on both natural and inhabited environments. The book presents the associated problems, along with solutions that can be used to achieve a harmonic, sustainable development that provides for the co-existence of man and natural life. Chapters provide detailed information on a range of environments including: atmospheric, aquatic, soil, natural, urban, energy, and extraterrestrial, as well as the relationship between the environment and development. In addition, this comprehensive book presents the latest research findings and trends in global environmental policy for each issue.

Principles Of Neural Science

Автор: Kandel
Название: Principles Of Neural Science
ISBN: 0071390111 ISBN-13(EAN): 9780071390118
Издательство: McGraw-Hill
Рейтинг:
Цена: 6473 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Deciphering the link between the human brain and behavior has always been one of the most intriguing - and often challenging - aspects of scientific endeavor. This book proceeds with an examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition.

Core principles and applications of Corporate Finance, global edition

Автор: Ross Stephen
Название: Core principles and applications of Corporate Finance, global edition
ISBN: 0071221166 ISBN-13(EAN): 9780071221160
Издательство: McGraw-Hill
Рейтинг:
Цена: 3657 р. 5224.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.

Adams and Victors Principles of Neurology

Автор: Ropper Allan
Название: Adams and Victors Principles of Neurology
ISBN: 0071794794 ISBN-13(EAN): 9780071794794
Издательство: McGraw-Hill
Рейтинг:
Цена: 12539 р. 15674.00 -20%
Наличие на складе: Есть (1 шт.)
Описание: Provides the treatment and management strategies needed to confidently handle both common and rare neurologic conditions. This volume describes the various categories of neurologic disease and the main diseases that constitute each.

Harrison`s principles of internal medicine .18 ed. 2 vol. set,

Автор: Longo
Название: Harrison`s principles of internal medicine .18 ed. 2 vol. set,
ISBN: 007174889X ISBN-13(EAN): 9780071748896
Издательство: McGraw-Hill
Рейтинг:
Цена: 10973 р.
Наличие на складе: Поставка под заказ.

Описание:

The most trusted textbook in medicine -- featuring the acclaimed "Harrison's" DVD with 57 additional chapters and exclusive video and tutorials

"Now presented in TWO VOLUMES" As reviwed by JAMA:
"With the 18th edition, "Harrison's Principles of Internal Medicine" retains its standing as a definitive clinical reference and remains an outstanding foundation for any physician or physician-in-training. In many regards, "Harrison's" remains synonymous not just with internal medicine but with medicine in general. The editors of the 18th edition have skillfully balanced tradition with the desire and need for innovation. The result is a book that remains as fundamental to current medical practice as the first edition was in 1949."
--JAMA

Extensively revised and expanded by the world's leading physicians, "Harrison's Principles of Internal Medicine, 18e" continues to set the standard as the pinnacle of current medical knowledge and practice, offering the definitive review of disease mechanisms and management.

CURRENT
All chapters have been completely updated to reflect the latest knowledge and evidence, and important new chapters have been added, including: "Systems Biology in Health and Disease," "The Human Microbiome," "The Biology of Aging," and "Neuropsychiatric Illnesses in War Veterans."

CONNECTED
"Harrison's" covers more global aspects of medicine than any other textbook, and features such chapters as "Global Issues in Medicine," by Jim Yong Kim, Paul Farmer, and Joseph Rhatigan, and new to the 18th edition, "Primary Care in Low and Middle Income Countries."

COMPREHENSIVE
No other resource delivers coverage of disease mechanisms and management like "Harrison's," including world-renowned chapters on HIV/AIDS, STEMI and non-STEMI myocardial infarction, cancer biology, multiple sclerosis, and diabetes.

The "Harrison's" Multi-Media DVD-- Better Than Ever
The "Harrison's" DVD has been expanded to include an extensive video demonstration of the neurological physical examination, and video tutorials on how to perform essential clinical procedures, including: Thoracentesis Abdominal Paracentesis Endotracheal Intubation Central Venous Catheter Placement

57 additional chapters and more than 2,000 images make the companion DVD an essential part of every physician's education, practice, and lifelong learning.The DVD also features PowerPoint presentations from fifty chapters to facilitate classroom lectures, and a free trial subscription to AccessMedicine.com (including Harrison's Online).

"Harrison's 18e" is proud to present a tribute to longtime editor, Eugene Braunwald, MD for his outstanding and continuing contributions to medical knowledge and practice.


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