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Principles of Marketing



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Цена: 32611р.
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Автор: Kotler Philip, Kotler Phillip, Armstrong Gary
Название:  Principles of Marketing
Издательство: Pearson Education
Классификация:
ISBN: 0132167123
ISBN-13(EAN): 9780132167123
ISBN: 0-13-216712-3
ISBN-13(EAN): 978-0-13-216712-3
Обложка/Формат: Paperback
Страницы: 744
Вес: 1.536 кг.
Дата издания: 01.02.2011
Язык: English
Издание: 14
Размер: 27.66 x 22.12 x 3.07 cm
Поставляется из: США
Описание:
Todays marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses





      Новое издание
Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 4488 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: от 1324 до 4488 р.
Наличие на складе: Есть
Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Principles of Marketing, Global Edition

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition
ISBN: 1292092483 ISBN-13(EAN): 9781292092485
Издательство: Pearson Education
Цена: 4488 р.
Наличие на складе: Поставка под заказ.
Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Principles of marketing, global edition 17

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 4488 р.
Наличие на складе: Поставка под заказ.
Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.

Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.


Principles of marketing, global edtion

Автор: Kotler, Philip T. Armstrong, Gary
Название: Principles of marketing, global edtion
ISBN: 1292341130 ISBN-13(EAN): 9781292341132
Издательство: Pearson Education
Цена: 8439 р.
Наличие на складе: Поставка под заказ.
Описание: For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.



Автор: Brian R.Walker, Nicki R.Colledge
Название: Davidson`s Principles and Practice of Medicine. 22 ed. International Edition
ISBN: 0702050474 ISBN-13(EAN): 9780702050473
Издательство: Elsevier Science
Рейтинг:
Цена: 1192 р. 1490.00 -20%
Наличие на складе: Есть (более 5-х шт.)
Описание: More than two million medical students, doctors and other health professionals from around the globe have owned a copy of Davidson's Principles and Practice of Medicine since it was first published. Today's readers rely on this beautifully illustrated text to provide up-to-date detail of contemporary medical practice, presented in a style that is concise and yet easy to read. Davidson's provides the factual knowledge required to practise medicine, explaining it in the context of underlying principles, basic science and research evidence, and shows how to apply this knowledge to the management of patients who present with problems rather than specific diseases. The book has won numerous prizes including being highly commended in the British Medical Association book awards. Davidson's global perspective is enhanced by the input of an international team of authors and a distinguished International Advisory Board from 17 countries. Building on the foundations laid down by its original editor, Davidson's remains one of the world's leading and most respected textbooks of medicine.

Principles of Corporate Finance 12 edition

Автор: Brealey
Название: Principles of Corporate Finance 12 edition
ISBN: 1259253333 ISBN-13(EAN): 9781259253331
Издательство: McGraw-Hill
Рейтинг:
Цена: 5313 р.
Наличие на складе: Невозможна поставка.

Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.

Автор: Dennis Kasper, Anthony Fauci, Stephen Hauser, Dan Longo, J. Jameson, Joseph Loscalzo
Название: Harrison`s Principles of Internal Medicine 19/E 2 Vols set.
ISBN: 0071802150 ISBN-13(EAN): 9780071802154
Издательство: McGraw-Hill
Рейтинг:
Цена: 15159 р.
Наличие на складе: Поставка под заказ.

Описание: The landmark text that has defined internal medicine for generations of clinicians and students - completely updated with a more streamlined, functional presentation.

Principles of General Chemistry 3rd edition

Автор: Martin Silberberg
Название: Principles of General Chemistry 3rd edition
ISBN: 0071317988 ISBN-13(EAN): 9780071317986
Издательство: McGraw-Hill
Рейтинг:
Цена: 5082 р.
Наличие на складе: Поставка под заказ.

Описание: This title offers students the same authoritative topic coverage as its parent text, `Chemistry - The Molecular Nature of Matter and Change`. The text allows for succinct coverage of content with minimal emphasis on pedagogic learning aids.

Principles of Biomedical Informatics, 2 ed. Elsevier  2013  Hardback/ Ира Дж. Калет: Принципы биомедицинской информатики.- Эльзевир, 2013.- твердая обложка, 708 стр

Автор: Ira J. Kalet
Название: Principles of Biomedical Informatics, 2 ed. Elsevier 2013 Hardback/ Ира Дж. Калет: Принципы биомедицинской информатики.- Эльзевир, 2013.- твердая обложка, 708 стр
ISBN: 0124160190 ISBN-13(EAN): 9780124160194
Издательство: Elsevier Science
Рейтинг:
Цена: 7937 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This second edition of a pioneering technical work in biomedical informatics provides a very readable treatment of the deep computational ideas at the foundation of the field. Principles of Biomedical Informatics, 2nd Edition is radically reorganized to make it especially useable as a textbook for courses that move beyond the standard introductory material. It includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as:•tree structured data, interval trees, and time-oriented medical data and their use•On Line Application Processing (OLAP), an old database idea that is only recently coming of age and finding surprising importance in biomedical informatics•a discussion of nursing knowledge and an example of encoding nursing advice in a rule-based system•X-ray physics and algorithms for cross-sectional medical image reconstruction, recognizing that this area was one of the most central to the origin of biomedical computing•an introduction to Markov processes, and•an outline of the elements of a hospital IT security program, focusing on fundamental ideas rather than specifics of system vulnerabilities or specific technologies. It is simultaneously a unified description of the core research concept areas of biomedical data and knowledge representation, biomedical information access, biomedical decision-making, and information and technology use in biomedical contexts, and a pre-eminent teaching reference for the growing number of healthcare and computing professionals embracing computation in health-related fields. As in the first edition, it includes many worked example programs in Common LISP, the most powerful and accessible modern language for advanced biomedical concept representation and manipulation. The text also includes humor, history, and anecdotal material to balance the mathematically and computationally intensive

Principles Of Neural Science

Автор: Kandel
Название: Principles Of Neural Science
ISBN: 0071390111 ISBN-13(EAN): 9780071390118
Издательство: McGraw-Hill
Рейтинг:
Цена: 9009 р.
Наличие на складе: Поставка под заказ.

Описание: Deciphering the link between the human brain and behavior has always been one of the most intriguing - and often challenging - aspects of scientific endeavor. This book proceeds with an examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition.

Lehninger Principles of Biochemistry 6th edition

Автор: Nelson David L
Название: Lehninger Principles of Biochemistry 6th edition
ISBN: 1464109621 ISBN-13(EAN): 9781464109621
Издательство: Springer
Рейтинг:
Цена: 9926 р.
Наличие на складе: Поставка под заказ.

Описание: The new sixth edition of this best-selling introduction to biochemistry maintains the clarity and coherence that so appeals to students whilst incorporating the very latest advances in the field, new worked examples and end of chapter problems and an improved artwork programme to highlight key processes and important lessons.

Harrison`s principles of internal medicine .18 ed. 2 vol. set,

Автор: Longo
Название: Harrison`s principles of internal medicine .18 ed. 2 vol. set,
ISBN: 007174889X ISBN-13(EAN): 9780071748896
Издательство: McGraw-Hill
Рейтинг:
Цена: 5000 р.
Наличие на складе: Поставка под заказ.

Описание:

The most trusted textbook in medicine -- featuring the acclaimed "Harrison's" DVD with 57 additional chapters and exclusive video and tutorials

"Now presented in TWO VOLUMES" As reviwed by JAMA:
"With the 18th edition, "Harrison's Principles of Internal Medicine" retains its standing as a definitive clinical reference and remains an outstanding foundation for any physician or physician-in-training. In many regards, "Harrison's" remains synonymous not just with internal medicine but with medicine in general. The editors of the 18th edition have skillfully balanced tradition with the desire and need for innovation. The result is a book that remains as fundamental to current medical practice as the first edition was in 1949."
--JAMA

Extensively revised and expanded by the world's leading physicians, "Harrison's Principles of Internal Medicine, 18e" continues to set the standard as the pinnacle of current medical knowledge and practice, offering the definitive review of disease mechanisms and management.

CURRENT
All chapters have been completely updated to reflect the latest knowledge and evidence, and important new chapters have been added, including: "Systems Biology in Health and Disease," "The Human Microbiome," "The Biology of Aging," and "Neuropsychiatric Illnesses in War Veterans."

CONNECTED
"Harrison's" covers more global aspects of medicine than any other textbook, and features such chapters as "Global Issues in Medicine," by Jim Yong Kim, Paul Farmer, and Joseph Rhatigan, and new to the 18th edition, "Primary Care in Low and Middle Income Countries."

COMPREHENSIVE
No other resource delivers coverage of disease mechanisms and management like "Harrison's," including world-renowned chapters on HIV/AIDS, STEMI and non-STEMI myocardial infarction, cancer biology, multiple sclerosis, and diabetes.

The "Harrison's" Multi-Media DVD-- Better Than Ever
The "Harrison's" DVD has been expanded to include an extensive video demonstration of the neurological physical examination, and video tutorials on how to perform essential clinical procedures, including: Thoracentesis Abdominal Paracentesis Endotracheal Intubation Central Venous Catheter Placement

57 additional chapters and more than 2,000 images make the companion DVD an essential part of every physician's education, practice, and lifelong learning.The DVD also features PowerPoint presentations from fifty chapters to facilitate classroom lectures, and a free trial subscription to AccessMedicine.com (including Harrison's Online).

"Harrison's 18e" is proud to present a tribute to longtime editor, Eugene Braunwald, MD for his outstanding and continuing contributions to medical knowledge and practice.

Brownlie`s Principles of Public International Law

Автор: Crawford
Название: Brownlie`s Principles of Public International Law
ISBN: 0199699690 ISBN-13(EAN): 9780199699698
Издательство: Oxford Academ
Рейтинг:
Цена: 5636 р.
Наличие на складе: Поставка под заказ.

Описание: Brownlie`s Principles of Public International Law has been the definitive guide to international law for over 40 years. This eighth edition, updated by James Crawford, builds on the reputation of its predecesors, providing outstanding, lucid and up-to-date treatment of all of the main issues in international law today.

Core principles and applications of Corporate Finance, global edition

Автор: Ross Stephen
Название: Core principles and applications of Corporate Finance, global edition
ISBN: 0071221166 ISBN-13(EAN): 9780071221160
Издательство: McGraw-Hill
Рейтинг:
Цена: 4042 р. 5774.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.

Principles of Heat and Mass Transfer, 7th Edition International Student Version

Автор: Incropera
Название: Principles of Heat and Mass Transfer, 7th Edition International Student Version
ISBN: 0470646152 ISBN-13(EAN): 9780470646151
Издательство: Wiley
Рейтинг:
Цена: 5081 р.
Наличие на складе: Поставка под заказ.

Описание: Principles of Heat and Mass Transfer is the gold standard of heat transfer pedagogy for more than 30 years, with a commitment to continuous improvement by the authors. Using a rigorous and systematic problem-solving methodology pioneered by this text, it is abundantly filled with examples and problems that reveal the richness and beauty of the discipline. This edition maintains its foundation in the four central learning objectives for students and also makes heat and mass transfer more approachable with an additional emphasis on the fundamental concepts, as well as highlighting the relevance of those ideas with exciting applications to the most critical issues of today and the coming decades: energy and the environment. An updated version of Interactive Heat Transfer (IHT) software makes it even easier to efficiently and accurately solve problems.

Adams and Victors Principles of Neurology

Автор: Ropper Allan
Название: Adams and Victors Principles of Neurology
ISBN: 0071794794 ISBN-13(EAN): 9780071794794
Издательство: McGraw-Hill
Рейтинг:
Цена: 13859 р. 17324.00 -20%
Наличие на складе: Есть (1 шт.)
Описание: Provides the treatment and management strategies needed to confidently handle both common and rare neurologic conditions. This volume describes the various categories of neurologic disease and the main diseases that constitute each.


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