|John Adair`s 100 Greatest Ideas for Brilliant Communication, Adair John
Название: Rigorous Magic - Communication Ideas and their Application
ISBN: 0470026014 ISBN-13(EAN): 9780470026014
Цена: 2991 р.
Наличие на складе: Поставка под заказ.
Описание: In the marketing world, communication ideas are revered for their ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? This work answers these questions, bringing science to the art of ideas. It dispels the myths around communication ideas.
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