Описание: The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign - as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design - all of which address a longing for truthfulness. One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an Ah, just like grandma used to make! reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product's connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed and Labelled 2 are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts. Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of stateof-the-art packaging design today.
Автор: Foster Norman Название: Sainsbury Centre for Visual Arts ISBN: 3791344927 ISBN-13(EAN): 9783791344928 Издательство: Prestel Publishing Limited Рейтинг: Цена: 2041 р. Наличие на складе: Поставка под заказ.
Описание: This volume follows the Sainsbury Centre for Visual Arts’ entire evolution, from conception through the addition of the Crescent Wing in the 1980s and the building’s recent renovation, all designed and executed by Foster + Partners.
Автор: Hooper Название: Robert/Lisa Sainsbury Collection 3V Set ISBN: 0300039522 ISBN-13(EAN): 9780300039528 Издательство: Yale University Press Рейтинг: Цена: 23822 р. Наличие на складе: Поставка под заказ.
Описание: The Robert and Lisa Sainsbury Collection is owned by the University of East Anglia, Norwich, and is displayed there in the Sainsbury Centre for Visual Arts.
This catalogue of the collection is published in three volumes: 1. "European 19th and 20th Century Paintings, Drawings and Sculpture", 2.
"Pacific, African and Native North
American Art", 3. "Precolumbian, Asian, Egyptian and European Antiquities". The Sainsbury Collection has its origins in the 1930s, when Robert Sainsbury, having become a collector
of private press books, began to acquire works by Epstein and Moore, and sculptures from China and Africa.
After their marriage in 1937, Robert and Lisa Sainsbury
embarked on what is described in the Foreword as, "an unplanned voyage of discovery in the world of art". This voyage led to the initial gift of the collection to the university in 1973,
and to continuing acquisitions since that time which have enlarged the collection considerably. Covering a wide range which includes Moore, Giacometti and Bacon, Polynesia, Alaska
and Western Africa, Mesoamerica, Japan and the Cycladese, this is now considered to be one of the greatest collections made in the 20th century, housed in one of the modern
buildings, Norman Foster's Sainsbury Centre for Visual Arts.
Specialists from European, American and Japanese universities and museums have contributed entries for this
cat
logue, which provides a research resource for art historians, anth-ropologists and archeologists, as well as being an accessible introduction to a great range of art from many periods and
cultures. Particular care has been taken with every aspect of production, in order to attempt a quality of design, type-setting, materials and printing which is the hallmark of the private
press books which so attracted Robert Sainsbury in the 1920s.
Описание: "Presents Over 40 Top Labels Within The Fashion Business Which Are Among The Very Best In The World.
Автор: Andrew S. Cahan Название: Label Art of the Chinese World, 1890-1976 ISBN: 076434031X ISBN-13(EAN): 9780764340314 Издательство: Schiffer Рейтинг: Цена: 5897 р. Наличие на складе: Поставка под заказ.
Описание: Enticing, eye catching, and artistic, the graphic art of product labels from years past also offers clues to understanding the contemporary culture and ways of life of everyday consumers. Here is a showcase of remarkable packaging and advertising art created from 1890 through 1976, primarily in Canton, Shanghai, Hong Kong, Macau, and other cities of large Chinese populations. Included are more than 400 different labels for products as diverse as tea, medicines, foods, cosmetics, cigarettes, harmonicas, fabrics, matches, phonograph records, firecrackers, and incense. Designers and historians alike will appreciate how these labels employed a fascinating mixture of traditional Chinese imagery and ornamentation blended with modern Western graphic influences and later the ideology of the Peoples Republic of China.
Название: Santa`s Desk Holiday Label Set ISBN: 0735338523 ISBN-13(EAN): 9780735338524 Издательство: Abrams Цена: 566 р. Наличие на складе: Поставка под заказ.
Описание: You will enjoy labels showing festive garlands, wreaths, Tudor cuckoo clock and other details form Galison's Santa's Desk trifold book of labels. Illustrations by Dear Hancock. The 80 labels in Galison's tri-fold book of labels are decorative and prevent gift mix-ups! They are also handy for labelling files and boxes, or for decorating envelopes.
Автор: Tina Skinner Название: Clothing Label Book: A Century of Design ISBN: 0764317466 ISBN-13(EAN): 9780764317460 Издательство: Schiffer Рейтинг: Цена: 5897 р. Наличие на складе: Поставка под заказ.
Описание: After many requests for a book about clothing labels we decided to put one together featuring a wonderful gallery of labels for artists, textile manufacturers, graphic designers, and just plan old ordinary people to enjoy. This book includes a little bit of history and technical information as well as a diverse selection of lovely labels to look at and be inspired by. There are labels dating back to the turn of the century, as well as a current roster of famous names and contemporary designs. A wonderful introduction gives a comprehensive overview of the history of garment labels and manufacturing techniques. A resource guide lists many of todays leading clothing-label manufacturers. After leafing through this book, youll never take your clothing labels for granted again! This is an excellent, inspirational resource for fashion designers and historians.
Название: Tis the Season Holiday Label Set ISBN: 0735338450 ISBN-13(EAN): 9780735338456 Издательство: Abrams Рейтинг: Цена: 679 р. Наличие на складе: Поставка под заказ.
Описание: Cute adhesive labels are decorated with seasonal doodles by Linda & Harriett for with Galison`s `Tis the Season book of labels.
Автор: Jero L. Gardner Название: Gals & Guys: Women and Men In Cigar Label Art ISBN: 0764308017 ISBN-13(EAN): 9780764308017 Издательство: Schiffer Рейтинг: Цена: 4385 р. Наличие на складе: Поставка под заказ.
Описание: With over 470 full-color photographs of labels from cigar boxes and a complete price guide, this book is a treasury of advertising images. Fair maidens, stylish and sedate or with a sensuous display of cleavage, are partnered with those neer-do-wells, railroad magnates, and political wizards of the male gender in a grand introduction to American mass marketing. Cigar box label art is a true American art form, designed to grab the buyer by the tail of his coat and spin him around, see-gar in hand, ready to buy again. The magic has not gone away! Take a look for yourself.
Автор: Toby Meadows Название: How To Set Up & Run A Fashion Label ISBN: 1856695751 ISBN-13(EAN): 9781856695756 Издательство: Thames & Hudson Рейтинг: Цена: 2443 р. Наличие на складе: Поставка под заказ.
Описание: A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse.
Автор: John A. Baule Название: Ultimate Fruit Label Book ISBN: 076432442X ISBN-13(EAN): 9780764324420 Издательство: Schiffer Рейтинг: Цена: 10132 р. Наличие на складе: Поставка под заказ.
Описание: From the late 1800s to the early 1960s, millions of bright and colorful, attention-getting paper labels were used by fruit growers to identify and advertise boxes of fresh produce. Today these true works of art are avidly sought by designers, collectors, and decorators. Over 1700 stunning color images of fruit labels are presented here alphabetically: stock and private labels from growers and associations ranging from Acme and All American to Yakima Valley and Zirkle. Many decorative motifs, including fruit still-lifes, anthropomorphized fruit, scenic vistas, and elaborate portraitures, are featured. Today they are clearly incorporated into interior design. The text includes histories of major fruit companies and the rise of fruit labels, useful collecting hints, values information and codes with every caption, and a detailed bibliography. This book is a must for anyone with a passion for beautiful graphic design.
Автор: Meadows, Toby Название: How to Set up & Run a Fashion Label ISBN: 1856698920 ISBN-13(EAN): 9781856698924 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 2716 р. Наличие на складе: Поставка под заказ.
Описание: No matter how talented you are as a designer, if you are going to run a successful fashion label you need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This is a guide to running your own business, whether it is within the clothing, accessories or footwear sectors.
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