Автор: Ori Brafman and Rom Brafman Название: Sway ISBN: 0753516829 ISBN-13(EAN): 9780753516829 Издательство: Random House - Penguin Рейтинг: Цена: от 1289 р. Наличие на складе: Есть
Описание: Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, this title charts the psychological undercurrents that influence even our basic decisions. It offers insight into the way we all behave and will change the way you view the world.
Автор: Brafman, Ori; Beckstrom, Rod A. Название: Starfish and the Spider, The ISBN: 1591841836 ISBN-13(EAN): 9781591841838 Издательство: Random House (USA) Рейтинг: Цена: 1744 р. Наличие на складе: Есть (1 шт.) Описание: The Unstoppable Power of Leaderless Organizations.
Автор: Brafman, Ori Beckstrom, Rod A. Pratt, Sean Название: The Starfish and the Spider ISBN: 159659151X ISBN-13(EAN): 9781596591516 Издательство: Hachette Book Group Цена: 3482 р. Наличие на складе: Поставка под заказ.
Описание: If you cut off a spider's head, it dies. But if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made? After five years of ground-breaking research, Ori Brafman and Rod A. Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. THE STARFISH AND THE SPIDER argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships. It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success. Find out: * How the Apaches fended off the powerful Spanish army for 200 years. * The power of a simple circle. * The importance of catalysts who have an uncanny ability to bring people together. * How the Internet has become a breeding ground for leaderless organizations. * How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader.
IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity--a difficult childhood, career turbulence, sudden bouts of bad luck--will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not "supposed" to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In "Succeeding When You're Supposed to Fail, "Rom Brafman, psychologist and coauthor of the bestselling book "Sway," set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: -The critical importance of the Limelight Effect--our ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces -The value of a satellite in our lives--the remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference -The power of temperament--people who are able to tunnel through life's obstacles have a surprisingly mild disposition; they don't allow the bumps in the road to unsettle them By understanding and incorporating these strat-egies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to chall-enges in our personal lives.
Автор: Brafman, Ori & Rom Название: Click ISBN: 075353939X ISBN-13(EAN): 9780753539392 Издательство: Random House - Penguin Рейтинг: Цена: 1691 р. Наличие на складе: Поставка под заказ.
Описание: In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.
Автор: Brafman Ori Название: Click: The Magic of Instant Connections ISBN: 0307735095 ISBN-13(EAN): 9780307735096 Издательство: Random House (USA) Цена: 3590 р. Наличие на складе: Поставка под заказ.
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