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Escape Velocity, Moore Geoffrey A.



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Цена: 2709р.
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Автор: Moore Geoffrey A.
Название:  Escape Velocity
ISBN: 9780062040893
Издательство: HarperCollins USA
Классификация:
ISBN-10: 0062040898
Обложка/Формат: Hardback
Страницы: 308
Вес: 0.4 кг.
Дата издания: 06.09.2011
Язык: English
Иллюстрации: Illustrations
Размер: 160 x 236 x 23
Читательская аудитория: General (us: trade)
Подзаголовок: Free your company`s future from the pull of the past
Рейтинг:
Поставляется из: США



Crossing the Chasm, 3nd Edition

Автор: Moore Geoffrey A.
Название: Crossing the Chasm, 3nd Edition
ISBN: 0062292986 ISBN-13(EAN): 9780062292988
Издательство: HarperCollins USA
Цена: 2129 р.
Наличие на складе: Нет в наличии.

Описание:

The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.

The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.



Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Автор: Moore Geoffrey A.
Название: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
ISBN: 0060745819 ISBN-13(EAN): 9780060745813
Издательство: HarperCollins USA
Рейтинг:
Цена: 1741 р.
Наличие на складе: Нет в наличии.

Описание: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

Dealing with Darwin

Автор: Moore, Geoffrey A.
Название: Dealing with Darwin
ISBN: 1591841070 ISBN-13(EAN): 9781591841074
Издательство: Random House (USA)
Цена: 2218 р.
Наличие на складе: Нет в наличии.

Dealing with darwin

Автор: Moore, Geoffrey A.
Название: Dealing with darwin
ISBN: 159184214X ISBN-13(EAN): 9781591842149
Издательство: Random House (USA)
Цена: 1453 р.
Наличие на складе: Нет в наличии.

Описание: The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else--probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years--making changes on the fly while fending off challenges from every quarter.

Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

Автор: Moore Geoffrey A.
Название: Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy
ISBN: 0060086769 ISBN-13(EAN): 9780060086763
Издательство: HarperCollins USA
Цена: 2609 р.
Наличие на складе: Нет в наличии.

Описание: Geoffrey Moore’s bestselling management classic, revised to reflect the new realities of today’s difficult economy combined with savage competition and marketplace altering innovations.

The Penguin Book of American Verse

Автор: Geoffrey Moore (editor)
Название: The Penguin Book of American Verse
ISBN: 0241955440 ISBN-13(EAN): 9780241955444
Издательство: Random House - Penguin
Рейтинг:
Цена: 1948 р.
Наличие на складе: Невозможна поставка.

Описание: An anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, it ranges widely across the American poetic spectrum.


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