| Автор: Michael Levine
Название: A Branded World: Adventures in Public Relations and the Creation of Superbrands
ISBN: 0471263664 ISBN-13(EAN): 9780471263661
Издательство: Wiley
Цена: 3318.00 р.
Наличие на складе: Поставка под заказ.
Описание: Michael Levine shows how branding happens through public relations. He explores in detail the many facets of PR in the branding process, including packaging, damage control, and e-branding. By creating a fictional product and using it as a branding template throughout the book, this resource offers nuts-and-bolts tips for public relations professionals and marketing managers on leveraging PR to build brand identity. |
