Rhetorical and Critical Approaches to Public Relations, Heath Robert L

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
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Цена: 2996 р.
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Описание: Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Автор: Franklin, Bob Hogan, Mike Langley, Quentin Mosdell
Название: Key concepts in public relations
ISBN: 1412923190 ISBN-13(EAN): 9781412923194
Издательство: Sage Publications
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Цена: 4487 р.
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Описание: Describes various facets of public relations (PR). This book covers over 150 central topics in PR. It is suitable for students of PR and communication studies.

Автор: Mersham, Gary;Skinner, Chris;von Essen, Llew
Название: Handbook of Public Relations
ISBN: 0195780558 ISBN-13(EAN): 9780195780550
Издательство: Oxford Academ
Цена: 4355 р.
Наличие на складе: Поставка под заказ.

Описание: This textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. New case studies - on the National Lottery and the Arrive Alive campaign - have been added and existing ones updated.

Название: Rhetorical and critical approaches to public relations
ISBN: 0805864245 ISBN-13(EAN): 9780805864243
Издательство: Taylor&Francis
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Цена: 7259 р.
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Описание: Full title: Rhetorical and Critical Approaches to Public Relations. Second edition.

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
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Цена: 2996 р.
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Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
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Цена: 5444 р.
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Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
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Цена: 4003 р.
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Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
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Цена: 8579 р.
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Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

Автор: Zappala, Joseph Carden, Ann R.
Название: Public relations writing worktext
ISBN: 0415997542 ISBN-13(EAN): 9780415997546
Издательство: Taylor&Francis
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Цена: 7864 р.
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Описание: A writing and planning resource for public relations students and practitioners.

Автор: Moore, Edward H.
Название: School public relations for student success
ISBN: 1412965683 ISBN-13(EAN): 9781412965682
Издательство: Sage Publications
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Цена: 3563 р.
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Описание: Offers educational leaders practical advice and specific tips for meeting the tough communication demands they face daily. This book gives step-by-step guidance on creating and applying communication tactics that work - from how to generate community support to managing crises, stopping rumours, handling media inquiries and dealing with critics.

Автор: Devereux, M.p. Peirson-smith, Anne
Название: Public relations in asia pacific
ISBN: 0470824301 ISBN-13(EAN): 9780470824306
Издательство: Wiley
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Цена: 2639 р.
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Описание: Shows the growing professionalism in the practice of public relations in Asia Pacific region, the world`s fastest expanding economy. This book provides an overview of the essential concepts and skills of public relations as well as specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries.

Автор: L`etang, Jacquie
Название: Public relations
ISBN: 1412930480 ISBN-13(EAN): 9781412930482
Издательство: Sage Publications
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Цена: 5411 р.
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Описание: Introduces students to the key concepts in Public Relations, with chapters providing explanations of concepts such as: reputation; risk; impression management; celebrity; ethics; persuasion and propaganda; and, promotional culture and globalization. This book also encourages students to think critically about public relations as an occupation.