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The Personal Efficiency Program, Gleeson, Kerry Whitener, Barrett



Варианты приобретения
Цена: 2902р.
Кол-во:
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Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 6 дек 2022
Ориентировочная дата поставки: Январь
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Автор: Gleeson, Kerry Whitener, Barrett
Название:  The Personal Efficiency Program
ISBN: 9781596590786
Издательство: Hachette Book Group
Классификация:
ISBN-10: 1596590785
Обложка/Формат: Compact Disc
Вес: 0.217 кг.
Дата издания: 03.01.2007
Серия: How to Get Organized to Do More Work in Less Time
Язык: English
Размер: 15.70 x 13.49 x 3.18 cm
Поставляется из: США



The Culture Code

Автор: Rapaille, Clotaire Whitener, Barrett
Название: The Culture Code
ISBN: 1596591269 ISBN-13(EAN): 9781596591264
Издательство: Hachette Book Group
Цена: 2902 р.
Наличие на складе: Поставка под заказ.

Описание: Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These culture codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser, the most successful American car launch in recent memory, helped Procter & Gamble design its campaign for Folger's coffee, one of the longest-lasting and most successful advertising campaigns. He has helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. Now, in this audiobook he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the "codes "gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.


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