Автор: Kahneman Daniel
Название: Thinking, Fast and Slow
ISBN: 0374275637 ISBN-13(EAN): 9780374275631
Издательство: Holtzbrink(MPS)/MPS
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Цена: 2079 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields--including economics, medicine, and politics--but until now, he has never brought together his many years of research and thinking in one book.

In the highly anticipated "Thinking, Fast and Slow," Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities--and also the faults and biases--of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation--each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives--and how we can use different techniques to guard against the mental glitches that often get us into trouble. "Thinking, Fast and Slow" will transform the way you think about thinking.

Автор: Kahneman, Daniel
Название: Thinking, Fast and Slow
ISBN: 1846146062 ISBN-13(EAN): 9781846146060
Издательство: Penguin Books Ltd
Цена: 1253 р.
Наличие на складе: Поставка под заказ.

Автор: Kahneman Daniel
Название: Thinking, Fast and Slow
ISBN: 0739357980 ISBN-13(EAN): 9780739357989
Издательство: Random House (USA)
Цена: 3205 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking.
Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent.
Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives--and how we can guard against the mental glitches that often get us into trouble.

"From the Hardcover edition."