Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Auster, Ellen Wylie, Krista Valente, Michael Название: Strategic organizational change ISBN: 1403991499 ISBN-13(EAN): 9781403991492 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a practical, action-orientated, comprehensive approach which enables change leaders to both successfully navigate change opportunities and to build long-run change capabilities.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Canary Название: Communication and Organizational Knowledge ISBN: 0415804035 ISBN-13(EAN): 9780415804035 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an overview of communication-centered theory and research regarding organizational knowledge and learning. It brings the work of scholars in communication, management, information technology, and other disciplines together in a coherent volume that represents existing research and theory on communication-related knowledge work.
Автор: Rogala Название: Communication in Organizational Environments ISBN: 1137547014 ISBN-13(EAN): 9781137547019 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcasesan interdisciplinary and comprehensive study of the issues related tocommunication in corporate environments. Including perspectives frompsychology, sociology and management science, Communication in Organizational Environments analyzes originalquantitative and qualitative research, and determines the functions, objectivesand conditions of effective internal communication. In this book, the authorsbridge the gap in the literature on the management of corporate internal communication,and provide a tool for measuring communication effectiveness. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.
Автор: Finn Frandsen and Winni Johansen Название: Organizational Crisis Communication ISBN: 1446297063 ISBN-13(EAN): 9781446297063 Издательство: Sage Publications Рейтинг: Цена: 9346.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.
Автор: Durand R Название: Organizational evolution and strategic management ISBN: 1412908639 ISBN-13(EAN): 9781412908634 Издательство: Sage Publications Рейтинг: Цена: 9346.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How is economic evolutionary theory, in which organisations evolve according to environmental selection, reconciled with evidence of strategic management? This book provides the foundation for a theory of organizational selection and an organizational evolution and strategy model that reconciles economic evolution with strategic intentionality.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
