Social Media in Travel, Tourism and Hospitality, Christou

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Автор: Medlik
Название: Tourism and Hospitality in the 21st Century
ISBN: 0750656271 ISBN-13(EAN): 9780750656276
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание: Presents a collection of essays which represent a range of interests involved in tourism and hospitality. Divided into three parts, this book analyses topics such as global dimensions, patterns and trends - demographic, social, economic and technical, regional development of areas such as Africa, Asia, Europe and America.