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Global Marketing: Contemporary Theory, Practice, and Cases, Ilan Alon, Rollins College


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Цена: 5433р.
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Автор: Ilan Alon, Rollins College
Название:  Global Marketing: Contemporary Theory, Practice, and Cases
Издательство: McGraw-Hill
Классификация:
Продажи и маркетинг

ISBN: 0071318208
ISBN-13(EAN): 9780071318204
ISBN: 0-07-131820-8
ISBN-13(EAN): 978-0-07-131820-4
Страницы: 560
Дата издания: 2013
Поставляется из: Англии



Global Marketing: Contemporary Theory, Practice, and Cases

Автор: Alon Ilan
Название: Global Marketing: Contemporary Theory, Practice, and Cases
ISBN: 0078029279 ISBN-13(EAN): 9780078029271
Издательство: McGraw-Hill
Цена: 12330 р.
Наличие на складе: Поставка под заказ.

Описание: Hailing from America, Europe and the Middle East, the authors of "Global Marketing" provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Database Marketing / Theory and Practice

Автор: Blattberg Robert C., Kim Byung-Do, Neslin Scott A.
Название: Database Marketing / Theory and Practice
ISBN: 0387725784 ISBN-13(EAN): 9780387725789
Издательство: Springer
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Цена: 14020 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. The first part of the book describes the contemporary context of database marketing and its impact on business performance. Parts 2-4 present database marketing tools, including how to collect the data and perform analysis. Chapters 5-7 focus on the key concept of lifetime value of the customer (LTV); chapters 8-10 focus on the basic tasks of compiling data, field testing, and predictive modeling; and chapters 11-19 cover the statistical methods used primarily in predictive modeling. Parts 5 and 6 focus on specific problems addressed by database marketing. They largely draw on the tools described in Parts 2-4. Part 5 covers customer management activities, including acquiring customers (Chapter 20), cross- and up-selling (Chapter 21), frequency reward programs (Chapter 22), Customer Tier Programs (Chapter 23), Churn management (Chapter 24), multi-channel customer management (Chapter 25), and acquisition and retention management (Chapter 26). Part 6 focuses on the marketing mix, particularly communications (Chapters 27 and 28) and pricing (Chapter 29) issues. The result is a comprehensive treatment of the field of database marketing, including strategic issues, tools, and problem-solving, that will serve as an essential resource for both professionals and academics in marketing and related areas.

Advanced theory and practice in sport marketing

Автор: Schwarz, Eric C. Hunter, Jason D.
Название: Advanced theory and practice in sport marketing
ISBN: 0750684917 ISBN-13(EAN): 9780750684910
Издательство: Elsevier Science
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Цена: 4109 р.
Наличие на складе: Невозможна поставка.

Описание: Gives an overview of higher level sport marketing concepts and practices. This work focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.

Advanced Theory and Practice in Sport Marketing

Автор: Schwarz Eric
Название: Advanced Theory and Practice in Sport Marketing
ISBN: 0415518482 ISBN-13(EAN): 9780415518482
Издательство: Taylor&Francis
Рейтинг:
Цена: 4701 р.
Наличие на складе: Поставка под заказ.

Описание: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Marketing: Theory, Evidence, Practice

Автор: Sharp, Byron
Название: Marketing: Theory, Evidence, Practice
ISBN: 0195573552 ISBN-13(EAN): 9780195573558
Издательство: Oxford Academ
Рейтинг:
Цена: 6765 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presentsinformation that is practical and interesting in a style that is theoretical and accessible.

Contemporary issues in marketing spring into windows xp service pack 2 service pack 2

Автор: Moutinho, Luiz Evans, Martin
Название: Contemporary issues in marketing spring into windows xp service pack 2 service pack 2
ISBN: 0333677749 ISBN-13(EAN): 9780333677742
Издательство: Springer
Рейтинг:
Цена: 5609 р.
Наличие на складе: Поставка под заказ.

Описание: This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

Introduction to Marketing: Theory and Practice

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 3121 р.
Наличие на складе: Поставка под заказ.

Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Contemporary Strategic Marketing 2e

Автор: Ross Brennan; Paul Baines; Paul Garneau
Название: Contemporary Strategic Marketing 2e
ISBN: 0230507204 ISBN-13(EAN): 9780230507203
Издательство: Springer
Рейтинг:
Цена: 5609 р.
Наличие на складе: Поставка под заказ.

Описание: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.

Contemporary issues in marketing and consumer behaviour

Автор: Parsons, Elizabeth Maclaran, Pauline
Название: Contemporary issues in marketing and consumer behaviour
ISBN: 0750687398 ISBN-13(EAN): 9780750687393
Издательство: Taylor&Francis
Рейтинг:
Цена: 3865 р.
Наличие на складе: Поставка под заказ.

Описание: Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Beyond Traditional Marketing: Innovations in Marketing Practice

Автор: Kamran Kashani
Название: Beyond Traditional Marketing: Innovations in Marketing Practice
ISBN: 0470011467 ISBN-13(EAN): 9780470011461
Издательство: Wiley
Рейтинг:
Цена: 4179 р.
Наличие на складе: Нет в наличии.

Описание: This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two--way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real--world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

Direct Marketing in Practice

Автор: Thomas And Housden
Название: Direct Marketing in Practice
ISBN: 0750624280 ISBN-13(EAN): 9780750624282
Издательство: Elsevier Science
Рейтинг:
Цена: 4016 р.
Наличие на складе: Невозможна поставка.

Описание: Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.


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