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Digital Wars: Apple, Google, Microsoft and the Battle for the Mobile Internet, Arthur Charles


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Цена: 1170р.
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Автор: Arthur Charles
Название:  Digital Wars: Apple, Google, Microsoft and the Battle for the Mobile Internet
Издательство: Kogan Page
Классификация:
Средства массовой информации и связи
Воздействие компьютеров и IT на общество

ISBN: 0749464135
ISBN-13(EAN): 9780749464134
ISBN: 0-7494-6413-5
ISBN-13(EAN): 978-0-7494-6413-4
Обложка/Формат: Paperback
Страницы: 240
Дата издания: 28.04.2012
Язык: ENG
Поставляется из: Англии
Описание: Which of Apple, Google and Microsoft had an office with a drawer of broken dreams - and what (real) objects lay inside it? When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? Why did Google test 40 shades of blue on its users? How long did outside developers wait before asking to write apps for Apples iPhone after Steve Jobs announced it? Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three...To win their battles...Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others. Microsoft depended on the high quality of its employees programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human taste - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: what the inventors of the hard drive used in the iPod thought it would really be used for; how Apple transformed the Smartphone market; which of Android or Apple that forced Microsoft to abandon Windows Mobile; what happened to Microsofts tablet plans - and much more.
Дополнительное описание: Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? This title examines their different strategies to try to win the battle to control the exploding network connecting the world.




      Новое издание
Digital Wars

Автор: Arthur Charles
Название: Digital Wars
ISBN: 0749472030 ISBN-13(EAN): 9780749472030
Издательство: Kogan Page
Цена: 1170 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. This edition looks at each of these battles in turn.


Introduction to Mobile Communications: Technology, Services, Markets

Автор: Wakefield
Название: Introduction to Mobile Communications: Technology, Services, Markets
ISBN: 1420046535 ISBN-13(EAN): 9781420046533
Издательство: Taylor&Francis
Рейтинг:
Цена: 7732 р.
Наличие на складе: Невозможна поставка.

Описание: The traditionally separate Fixed, Mobile, and Internet sectors are now converging into a single sector with implications for both technology and business. With so much happening, and so many options available, it is increasingly essential for telecommunication professionals to have a clear view of where the industry is heading. This book provides a solid foundation on which to develop a modern view of telecommunications. It explores the core requirements of telecommunications, from markets to technology, primarily from the mobile standpoint. It examines how mobile communications is evolving to meet the changing needs of the customer, and how technology is changing to meet those needs.

Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company

Автор: Laakmann McDowell Gayle
Название: Cracking the Tech Career: Insider Advice on Landing a Job at Google, Microsoft, Apple, or Any Top Tech Company
ISBN: 1118968085 ISBN-13(EAN): 9781118968086
Издательство: Wiley
Рейтинг:
Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: PREPARE TO SAY YES TO A CAREER AT THE WORLD’S MOST EXCITING COMPANIES Let’s be real: preparing for a career at one of the world’s most powerful companies can be incredibly challenging. But, if tech is the right place for you, it could be the most rewarding challenge of your life. In Cracking the Tech Career, Gayle Laakmann M C Dowell compiles countless insider tips on how to stand out from the hordes of applicants to land the most coveted jobs in the tech industry. Google, Facebook, Microsoft, and other top tech firms are at the cutting edge when it comes to employment. But with perks like free organic food and shuttles to and from work, these companies can afford to be choosy. Successful candidates have to be special. Cracking the Tech Career walks you through the whole process. This book is for any student or job seeker who ever wondered— is tech right for me? Even if you aren’t a programmer, breaking into Silicon Valley takes some planning. In Cracking the Tech Career , you’ll learn what it’s really like to work for the big names and the small startups. Get the experience that they’re looking for discover how to: Get your foot in the door with a knockout resume Nail the tricky coding, behavioral, and estimation questions Break into the exclusive world of game design Get offered the job! With job offers from over 10 tech firms, Gayle Laakmann M C Dowell knows her stuff. Read Cracking the Tech Career to find out how she did it, and learn how you can, too!

The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or Any Top Tech Company

Автор: McDowell Gayle Laakmann
Название: The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or Any Top Tech Company
ISBN: 0470927623 ISBN-13(EAN): 9780470927625
Издательство: Wiley
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Цена: 1671 р.
Наличие на складе: Поставка под заказ.

Описание: The information you need to land the tech job of your dreams Whatever your industry, there's no denying the desirability of the perks and salary enjoyed by employees at Google, Microsoft, Amazon, Apple, and other top tech companies: casual attire, free and unlimited sodas (or even food), flexible hours, onsite luxury gyms, and funky offices. Yet getting a position at such a company is far from assured. Hiring processes and requirements are unique, and the competition is stiff. The Google Resume gives you the only book available on how to win a coveted spot at one of these top national tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider. If you're a job seeker, you'll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google's hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America's most dynamic, innovative, and well-paying tech companies with The Google Resume.

Internet and Digital Economics

Автор: Eric Brousseau, Nicolas Curien
Название: Internet and Digital Economics
ISBN: 0521671841 ISBN-13(EAN): 9780521671842
Издательство: Cambridge Academ
Рейтинг:
Цена: 4891 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How are our societies being transformed by internet and digital economics? This book provides an accessible introduction to the economics of the internet and a comprehensive account of the mechanisms of the digital economy. Leading scholars examine the original economic and business models being developed as a result of the internet system, and explore their impact on our economies and societies. Key issues are analysed, including the development of open source software and on-line communities, peer-to-peer and online sharing of cultural goods, electronic markets and the rise of new information intermediaries, e-retailing and e-banking. The volume examines how internet and digital economics have transformed the organization of firms, industries, markets, commerce, modes of distribution, money, finance, and innovation processes, and provides the analytical tools to understand both these recent transformations and the likely future directions of the ‘New Economy’.

Superconnected: The Internet, Digital Media, and Techno-Social Life

Автор: Chayko Mary C.
Название: Superconnected: The Internet, Digital Media, and Techno-Social Life
ISBN: 1452268797 ISBN-13(EAN): 9781452268798
Издательство: Sage Publications
Рейтинг:
Цена: 3720 р.
Наличие на складе: Поставка под заказ.

Описание: Superconnected: The Internet, Digital Media, and Techno-Social Life brings together insights about digital technology and society from the many literatures in which author Mary Chayko is immersed: sociology, communication, psychology, media, and technology studies.

Internet and Digital Economics

Автор: Edited by Eric Brousseau
Название: Internet and Digital Economics
ISBN: 0521855918 ISBN-13(EAN): 9780521855914
Издательство: Cambridge Academ
Рейтинг:
Цена: 10720 р.
Наличие на складе: Поставка под заказ.

Описание: How are our societies being transformed by internet and digital economics? This book provides an accessible introduction to the economics of the internet and a comprehensive account of the mechanisms of the digital economy. Leading scholars examine the original economic and business models being developed as a result of the internet system, and explore their impact on our economies and societies. Key issues are analysed, including the development of open source software and on-line communities, peer-to-peer and online sharing of cultural goods, electronic markets and the rise of new information intermediaries, e-retailing and e-banking. The volume examines how internet and digital economics have transformed the organization of firms, industries, markets, commerce, modes of distribution, money, finance, and innovation processes, and provides the analytical tools to understand both these recent transformations and the likely future directions of the ‘New Economy’.


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