Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 4072.00 р. 5817.00-30% Наличие на складе: Есть (1 шт.) Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Willig Carla Название: Introducing Qualitative Research in Psychology ISBN: 0335244491 ISBN-13(EAN): 9780335244492 Издательство: McGraw-Hill Рейтинг: Цена: 6862.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This vital student resource takes six different approaches to qualitative methods and discusses the techniques to use these in research.
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138023493 ISBN-13(EAN): 9781138023499 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Rohleder Poul Название: Qualitative Research in Clinical and Health Psychology ISBN: 1137291044 ISBN-13(EAN): 9781137291042 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first qualitative research methods textbook devoted to health and clinical psychology, this edited volume examines the issues and methods at the heart of qualitative research. With contributions from world-leading researchers, it features a wealth of examples from real-life research projects, illustrating how theory translates into practice.
Описание: One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology is back for a second edition, with updated chapters and three new chapters introduced on Thematic Analysis, Interpretation and Netnography.
Автор: Flick, Uwe Название: Introduction to qualitative research 4/e ISBN: 1847873243 ISBN-13(EAN): 9781847873248 Издательство: Sage Publications Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: This highly successful text is easily the most extensive introduction to qualitative methods in terms of its breadth and depth of coverage. For this new edition the author has done a lot of work to improve the style and readability, and the book now also includes chapters on grounded theory and on frontiers in qualitative research.
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