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Strategic Marketing Planning for the Small to Medium Sized B, 



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Цена: 2193р.
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Название:  Strategic Marketing Planning for the Small to Medium Sized B
Издательство: McGraw-Hill
Классификация:
Деловая стратегия

ISBN: 1606493736
ISBN-13(EAN): 9781606493731
ISBN: 1-60649-373-6
ISBN-13(EAN): 978-1-60649-373-1
Обложка/Формат: Paperback
Страницы: 100
Вес: 0.168 кг.
Дата издания: 22.01.2012
Размер: 229 X 154 X 12
Читательская аудитория: General (us: trade)
Подзаголовок: Writing a marketing plan
Рейтинг:
Поставляется из: Англии
Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.



Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 8360 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Marketing

Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Рейтинг:
Цена: 3642 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

How to Develop a Strategic Marketing Plan

Название: How to Develop a Strategic Marketing Plan
ISBN: 1574442694 ISBN-13(EAN): 9781574442694
Издательство: Taylor&Francis
Рейтинг:
Цена: 7418 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Paley, a manager for a quarter of a century in the bookselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and putting it in written form to submit to higher-ups or a

Strategic Planning And Performance Management

Автор: Kenny
Название: Strategic Planning And Performance Management
ISBN: 0750663839 ISBN-13(EAN): 9780750663830
Издательство: Elsevier Science
Рейтинг:
Цена: 3829 р.
Наличие на складе: Невозможна поставка.

Описание: Provides a roadmap for designing, implementing and measuring strategy. This book shows how to make strategic management simple yet effective; integrate strategic analysis, strategy formulation and performance measurement; and compete in three ways - scale, scope and structure.

Applied Strategic Planning: Consultant`s Toolkit Set 2/E

Автор: Nolan
Название: Applied Strategic Planning: Consultant`s Toolkit Set 2/E
ISBN: 0787988510 ISBN-13(EAN): 9780787988517
Издательство: Wiley
Цена: 41800 р.
Наличие на складе: Поставка под заказ.

Описание: "Applied Strategic Planning: The Consultant's Toolkit" is a powerful aid to consultants, facilitators and change agents engaged in implementing strategic planning with organizational- and executive-planning teams. This revised edition of the best-selling toolkit incorporates the most recent theory and research into strategic planning, as well as advances in the ASP model since the first edition was published. The kit includes all the materials required to guide the planning team toward an effective strategic plan, and follows the proven, nine-step ASP model.

Business Continuity Planning for Data and Locations: A Strategic and Implementation Guide

Автор: Bowman
Название: Business Continuity Planning for Data and Locations: A Strategic and Implementation Guide
ISBN: 0470258616 ISBN-13(EAN): 9780470258613
Издательство: Wiley
Рейтинг:
Цена: 7315 р.
Наличие на складе: Поставка под заказ.

Описание: Praise for Business Continuity Planning for Data Centers and Systems: A Strategic Implementation Guide "Continuity is a primary business driver. This timely book offers a refreshingly honest road map to informed decision making by one of the mission critical industry`s foremost real estate experts.

Applied Strategic Planning: An Introduction 2e

Автор: Nolan
Название: Applied Strategic Planning: An Introduction 2e
ISBN: 0787988529 ISBN-13(EAN): 9780787988524
Издательство: Wiley
Рейтинг:
Цена: 3029 р.
Наличие на складе: Поставка под заказ.

Описание: This 72-page guidebook provides an overview of the Applied Strategic Planning process and is written for members of the planning team, and other key people who need to be knowledgeable about the process. The guidebook encourages planning members to provide data for the planning process and to identify questions for further discussion.

Strategic Marketing Planning

Автор: Gilligan And Wilson
Название: Strategic Marketing Planning
ISBN: 0750622466 ISBN-13(EAN): 9780750622462
Издательство: Elsevier Science
Рейтинг:
Цена: 4203 р.
Наличие на складе: Невозможна поставка.

Описание: Concentrating on the critical `planning` aspects, this work offers a digest of the five principal dimensions of the strategic marketing planning process. It discusses issues such as: marketing, strategic thinking and competitive advantage; the significance of vision and how this needs to drive the planning process; among others.

Strategic Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Рейтинг:
Цена: 5411 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Applied Strategic Marketing

Автор: Lane, David
Название: Applied Strategic Marketing
ISBN: 0199263019 ISBN-13(EAN): 9780199263011
Издательство: Oxford Academ
Рейтинг:
Цена: 3330 р.
Наличие на складе: Поставка под заказ.

Описание: Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management (CRM), Alliances and Branding. The book includes numerous cases and vignettes, providing a well-rounded mixture of theory and practical application.

Cim Handbook Of Strategic Marketing

Автор: Egan And Thomas
Название: Cim Handbook Of Strategic Marketing
ISBN: 0750626135 ISBN-13(EAN): 9780750626132
Издательство: Elsevier Science
Рейтинг:
Цена: 8971 р.
Наличие на складе: Невозможна поставка.

Описание: Aimed at senior executives responsible for shaping and managing the company`s strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company`s capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

Strategic planning for dummies

Автор: Olsen, Erica
Название: Strategic planning for dummies
ISBN: 0470037164 ISBN-13(EAN): 9780470037164
Издательство: Wiley
Рейтинг:
Цена: 1566 р.
Наличие на складе: Поставка под заказ.

Описание: If you`re starting a new business or planning your business` future, there are plenty of things you should take into account. This work covers the basics, including: how a strategic plan is different than a business plan; establishing a planning process; planning for and encouraging growth; taking a long-view of your organization; and more.


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