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Strategic Marketing Planning for the Small to Medium Sized B, 



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Цена: 2886р.
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Название:  Strategic Marketing Planning for the Small to Medium Sized B
ISBN: 9781606493731
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1606493736
Обложка/Формат: Paperback
Страницы: 100
Вес: 0.168 кг.
Дата издания: 22.01.2012
Язык: English
Размер: 230 x 155 x 8
Читательская аудитория: General (us: trade)
Подзаголовок: Writing a marketing plan
Рейтинг:
Поставляется из: Англии



Applied Strategic Marketing

Автор: Lane, David
Название: Applied Strategic Marketing
ISBN: 0199263019 ISBN-13(EAN): 9780199263011
Издательство: Oxford Academ
Рейтинг:
Цена: 4381 р.
Наличие на складе: Поставка под заказ.

Описание: Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management (CRM), Alliances and Branding. The book includes numerous cases and vignettes, providing a well-rounded mixture of theory and practical application.

Strategic Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Рейтинг:
Цена: 7942 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 11000 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Marketing

Автор: West, Douglas; Ford, John; Ibrahim, Essam
Название: Strategic Marketing
ISBN: 0199273987 ISBN-13(EAN): 9780199273980
Издательство: Oxford Academ
Рейтинг:
Цена: 4792 р.
Наличие на складе: Поставка под заказ.

Описание: Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.

Strategic Marketing

Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Рейтинг:
Цена: 4792 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

How to Develop a Strategic Marketing Plan

Название: How to Develop a Strategic Marketing Plan
ISBN: 1574442694 ISBN-13(EAN): 9781574442694
Издательство: Taylor&Francis
Рейтинг:
Цена: 12374 р.
Наличие на складе: Поставка под заказ.

Описание: Paley, a manager for a quarter of a century in the bookselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and putting it in written form to submit to higher-ups or a

Process-based strategic planning

Автор: Grunig, Rudolf Kuhn, Richard
Название: Process-based strategic planning
ISBN: 3540685790 ISBN-13(EAN): 9783540685791
Издательство: Springer
Рейтинг:
Цена: 5499 р.
Наличие на складе: Поставка под заказ.

Описание: Offers an introduction to strategic planning and presents a heuristic process for determining future strategies.

Strategic planning for dummies

Автор: Olsen, Erica
Название: Strategic planning for dummies
ISBN: 0470037164 ISBN-13(EAN): 9780470037164
Издательство: Wiley
Рейтинг:
Цена: 2061 р.
Наличие на складе: Поставка под заказ.

Описание: If you`re starting a new business or planning your business` future, there are plenty of things you should take into account. This work covers the basics, including: how a strategic plan is different than a business plan; establishing a planning process; planning for and encouraging growth; taking a long-view of your organization; and more.

Strategic Planning for the Family Business

Автор: Carlock, Randel S. Ward, John L.
Название: Strategic Planning for the Family Business
ISBN: 0333947312 ISBN-13(EAN): 9780333947319
Издательство: Springer
Рейтинг:
Цена: 8661 р.
Наличие на складе: Поставка под заказ.

Описание: This volume - investigating the work of a particular photographer, in this case, Wynn Bullock - comprises a 4000-word essay by an expert in the field, 55 photographs presented chronologically, each with a commentary, and a biography of the featured photographer. The authors introduce the "Parallel Planning Process", explaining how to integrate the expectations of the family and business systems in order to create an organic and entrepreneurial unit. Planning and decision making templates are included as well as studies of well known family businesses.

Applied Strategic Planning: Consultant`s Toolkit Set 2/E

Автор: Nolan
Название: Applied Strategic Planning: Consultant`s Toolkit Set 2/E
ISBN: 0787988510 ISBN-13(EAN): 9780787988517
Издательство: Wiley
Цена: 55000 р.
Наличие на складе: Поставка под заказ.

Описание: "Applied Strategic Planning: The Consultant's Toolkit" is a powerful aid to consultants, facilitators and change agents engaged in implementing strategic planning with organizational- and executive-planning teams. This revised edition of the best-selling toolkit incorporates the most recent theory and research into strategic planning, as well as advances in the ASP model since the first edition was published. The kit includes all the materials required to guide the planning team toward an effective strategic plan, and follows the proven, nine-step ASP model.

Business Continuity Planning for Data and Locations: A Strategic and Implementation Guide

Автор: Bowman
Название: Business Continuity Planning for Data and Locations: A Strategic and Implementation Guide
ISBN: 0470258616 ISBN-13(EAN): 9780470258613
Издательство: Wiley
Рейтинг:
Цена: 9625 р.
Наличие на складе: Поставка под заказ.

Описание: Praise for Business Continuity Planning for Data Centers and Systems: A Strategic Implementation Guide "Continuity is a primary business driver. This timely book offers a refreshingly honest road map to informed decision making by one of the mission critical industry`s foremost real estate experts.

Applied Strategic Planning: An Introduction 2e

Автор: Nolan
Название: Applied Strategic Planning: An Introduction 2e
ISBN: 0787988529 ISBN-13(EAN): 9780787988524
Издательство: Wiley
Рейтинг:
Цена: 3986 р.
Наличие на складе: Поставка под заказ.

Описание: This 72-page guidebook provides an overview of the Applied Strategic Planning process and is written for members of the planning team, and other key people who need to be knowledgeable about the process. The guidebook encourages planning members to provide data for the planning process and to identify questions for further discussion.


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