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Strategic Marketing Planning for the Small to Medium Sized B, 



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Название:  Strategic Marketing Planning for the Small to Medium Sized B
Издательство: McGraw-Hill
Классификация:
ISBN: 1606493736
ISBN-13(EAN): 9781606493731
Обложка/Формат: Paperback
Страницы: 100
Вес: 0.168 кг.
Дата издания: 22.01.2012
Размер: 230 x 155 x 8
Читательская аудитория: General (us: trade)
Подзаголовок: Writing a marketing plan
Рейтинг:
Поставляется из: Англии
Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.



Applied Strategic Marketing

Автор: Lane, David
Название: Applied Strategic Marketing
ISBN: 0199263019 ISBN-13(EAN): 9780199263011
Издательство: Oxford Academ
Рейтинг:
Цена: 3680 р.
Наличие на складе: Поставка под заказ.

Описание: Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management (CRM), Alliances and Branding. The book includes numerous cases and vignettes, providing a well-rounded mixture of theory and practical application.

Strategic planning for dummies

Автор: Olsen, Erica
Название: Strategic planning for dummies
ISBN: 0470037164 ISBN-13(EAN): 9780470037164
Издательство: Wiley
Рейтинг:
Цена: 1731 р.
Наличие на складе: Поставка под заказ.

Описание: If you`re starting a new business or planning your business` future, there are plenty of things you should take into account. This work covers the basics, including: how a strategic plan is different than a business plan; establishing a planning process; planning for and encouraging growth; taking a long-view of your organization; and more.

Bryson Strategic Planning Set

Автор: John M. Bryson
Название: Bryson Strategic Planning Set
ISBN: 0787977748 ISBN-13(EAN): 9780787977740
Издательство: Wiley
Рейтинг:
Цена: 4388 р.
Наличие на складе: Поставка под заказ.

Описание: Presents "Strategic Planning for Public and Nonprofit Organizations", and "Creating and Implementing Your Strategic Plan". This title offers a step by step guide to Strategic Planning and has useful tools, including illustrative examples, detailed questionnaires, and easy to understand worksheets.

Strategic Planning For Success: Aligning People, Performance, and Payoffs

Автор: Roger Kaufman
Название: Strategic Planning For Success: Aligning People, Performance, and Payoffs
ISBN: 0787965030 ISBN-13(EAN): 9780787965037
Издательство: Wiley
Рейтинг:
Цена: 8663 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Strategic Planning for Success", offers you a pragmatic guide to the design and development of practical and pragmatic strategic thinking and organizational alignment that will yield high-impact results and measurably add value to you, your organization, your clients, and society. Unlike other books on the topic, this volume goes beyond simply detailing the tools and techniques of design and development by clearly showing how to align what you do with what will be most valuable to all stakeholders. Using this unique approach will yield extraordinary results adding measurable value that flows from individual performance accomplishment to organizational and societal contributions.

Strategic Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
Рейтинг:
Цена: 6326 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Strategic Marketing

Автор: West, Douglas; Ford, John; Ibrahim, Essam
Название: Strategic Marketing
ISBN: 0199273987 ISBN-13(EAN): 9780199273980
Издательство: Oxford Academ
Рейтинг:
Цена: 4025 р.
Наличие на складе: Поставка под заказ.

Описание: Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.

Strategic Marketing

Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Рейтинг:
Цена: 4025 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

How to Develop a Strategic Marketing Plan

Название: How to Develop a Strategic Marketing Plan
ISBN: 1574442694 ISBN-13(EAN): 9781574442694
Издательство: Taylor&Francis
Рейтинг:
Цена: 10394 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Paley, a manager for a quarter of a century in the bookselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and putting it in written form to submit to higher-ups or a

Strategic Business Planning for Accountants,

Автор: Dimitris N. Chorafas
Название: Strategic Business Planning for Accountants,
ISBN: 0750681322 ISBN-13(EAN): 9780750681322
Издательство: Elsevier Science
Рейтинг:
Цена: 6996 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. This book focuses on the strategic plan, as master plan of the enterprise. It covers the management functions whose able execution makes the difference between success and failure.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 9240 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Process-based strategic planning

Автор: Grunig, Rudolf Kuhn, Richard
Название: Process-based strategic planning
ISBN: 3540685790 ISBN-13(EAN): 9783540685791
Издательство: Springer
Рейтинг:
Цена: 4619 р.
Наличие на складе: Поставка под заказ.

Описание: Offers an introduction to strategic planning and presents a heuristic process for determining future strategies.

Strategic Planning for the Family Business

Автор: Carlock, Randel S. Ward, John L.
Название: Strategic Planning for the Family Business
ISBN: 0333947312 ISBN-13(EAN): 9780333947319
Издательство: Springer
Рейтинг:
Цена: 7836 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume - investigating the work of a particular photographer, in this case, Wynn Bullock - comprises a 4000-word essay by an expert in the field, 55 photographs presented chronologically, each with a commentary, and a biography of the featured photographer. The authors introduce the "Parallel Planning Process", explaining how to integrate the expectations of the family and business systems in order to create an organic and entrepreneurial unit. Planning and decision making templates are included as well as studies of well known family businesses.


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