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Overview to the Public Relations Function, 



Варианты приобретения
Цена: 2193р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 552 шт.  Склад Америка: 72 шт.  
При оформлении заказа до: 21 авг 2020
Ориентировочная дата поставки: Начало - середина сентября

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Название:  Overview to the Public Relations Function   (Шэннон А. Бауэн: Обзор функций службы связей с общественностью)
Издательство: McGraw-Hill
Классификация:
Продажи и маркетинг

ISBN: 1606490990
ISBN-13(EAN): 9781606490990
ISBN: 1-60649-099-0
ISBN-13(EAN): 978-1-60649-099-0
Обложка/Формат: Paperback
Страницы: 200
Вес: 0.302 кг.
Дата издания: 01.05.2010
Серия: Public relations collection
Язык: ENG
Иллюстрации: B&w illustrations
Размер: 15.19 x 22.89 x 1.07 cm
Читательская аудитория: Postgraduate, research & scholarly
Рейтинг:
Поставляется из: Англии
Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.



The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

Автор: Art Feinglass
Название: The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
ISBN: 0787974544 ISBN-13(EAN): 9780787974541
Издательство: Wiley
Рейтинг:
Цена: 3238 р.
Наличие на складе: Поставка под заказ.

Описание: Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releaspress kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

Public relations metrics

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
Рейтинг:
Цена: 4074 р.
Наличие на складе: Невозможна поставка.

Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Practitioner`s Guide to Public Relations Research, Measureme

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Handbook of strategic public relations and integrated communications

Автор: Caywood, Clarke L.
Название: Handbook of strategic public relations and integrated communications
ISBN: 0786311312 ISBN-13(EAN): 9780786311316
Издательство: McGraw-Hill
Цена: 3656 р.
Наличие на складе: Невозможна поставка.

Описание: A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.

Public relations in britain

Автор: L`etang, Jacquie
Название: Public relations in britain
ISBN: 080583804X ISBN-13(EAN): 9780805838046
Издательство: Taylor&Francis
Рейтинг:
Цена: 7000 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.

Dealing with consumer uncertainty / Public Relations in the Food Sector

Автор: Bergmann Karin
Название: Dealing with consumer uncertainty / Public Relations in the Food Sector
ISBN: 3540425292 ISBN-13(EAN): 9783540425298
Издательство: Springer
Рейтинг:
Цена: 12154 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

Public Relations: Contemporary Issues And Techniques

Автор: Baines Et Al
Название: Public Relations: Contemporary Issues And Techniques
ISBN: 0750657243 ISBN-13(EAN): 9780750657242
Издательство: Elsevier Science
Рейтинг:
Цена: 4296 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This work critically analyzes the Disney empire and its products from a variety of approaches and methodologies. The book presents a political economic dissection of the various sectors of the current Disney empire, and considers different versions of Disney`s history. A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

Public Relations

Автор: Butterick K
Название: Public Relations
ISBN: 1412921155 ISBN-13(EAN): 9781412921152
Издательство: Sage Publications
Рейтинг:
Цена: 3494 р.
Наличие на складе: Поставка под заказ.

Описание: A guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the many theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.

Handbook of Public Relations

Автор: Heath R
Название: Handbook of Public Relations
ISBN: 1412909546 ISBN-13(EAN): 9781412909549
Издательство: Sage Publications
Цена: 5637 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Divided into five sections, this book looks at issues in management, gender, evaluation, public relations, education and media. It also looks at the challenges raised by communication technologies.

Handbook of Public Relations

Автор: Heath R
Название: Handbook of Public Relations
ISBN: 076191286X ISBN-13(EAN): 9780761912866
Издательство: Sage Publications
Рейтинг:
Цена: 16913 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This handbook offers a comprehensive and detailed examination of Public Relations as a discipline, it defines the field, examines the current issues and challenges academics and practitioners to identify the best practices. As with all SAGE handbooks it takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.

Ethics in Public Relations

Автор: Fitzpatrick K & Bronstein
Название: Ethics in Public Relations
ISBN: 1412917980 ISBN-13(EAN): 9781412917988
Издательство: Sage Publications
Рейтинг:
Цена: 7442 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.


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