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Overview to the Public Relations Function, 


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Цена: 3602.00р.
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При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Название:  Overview to the Public Relations Function
Перевод названия: Шэннон А. Бауэн: Обзор функций службы связей с общественностью
ISBN: 9781606490990
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1606490990
Обложка/Формат: Paperback
Страницы: 200
Вес: 0.30 кг.
Дата издания: 01.05.2010
Серия: Public relations collection
Язык: English
Иллюстрации: B&w illustrations
Размер: 229 x 152 x 9
Читательская аудитория: Postgraduate, research & scholarly
Рейтинг:
Поставляется из: Англии
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.


Public relations metrics

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Practitioner`s Guide to Public Relations Research, Measureme

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
Рейтинг:
Цена: 3252.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 14241.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 4803.00 р.
Наличие на складе: Поставка под заказ.

Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Ethics in Public Relations

Автор: Fitzpatrick K & Bronstein
Название: Ethics in Public Relations
ISBN: 1412917980 ISBN-13(EAN): 9781412917988
Издательство: Sage Publications
Рейтинг:
Цена: 18058.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.

The Public Relations Handbook

Автор: Alison Theaker
Название: The Public Relations Handbook
ISBN: 0415317932 ISBN-13(EAN): 9780415317931
Издательство: Taylor&Francis
Цена: 2602.00 р.
Наличие на складе: Поставка под заказ.

Описание: The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police. The Public Relations Handbook includes: Interviews with press officers and PR agents about their working practices Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities Specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology Over twenty illustrations from recent PR campaigns


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