Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 2925 р. Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Описание: Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releaspress kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 4074 р. Наличие на складе: Невозможна поставка.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Описание: A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.
Автор: L`etang, Jacquie Название: Public relations in britain ISBN: 080583804X ISBN-13(EAN): 9780805838046 Издательство: Taylor&Francis Рейтинг: Цена: 7000 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.
Описание: The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.
Описание: This work critically analyzes the Disney empire and its products from a variety of approaches and methodologies. The book presents a political economic dissection of the various sectors of the current Disney empire, and considers different versions of Disney`s history. A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
Автор: Butterick K Название: Public Relations ISBN: 1412921155 ISBN-13(EAN): 9781412921152 Издательство: Sage Publications Рейтинг: Цена: 3494 р. Наличие на складе: Поставка под заказ.
Описание: A guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the many theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.
Автор: Heath R Название: Handbook of Public Relations ISBN: 1412909546 ISBN-13(EAN): 9781412909549 Издательство: Sage Publications Цена: 5637 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Divided into five sections, this book looks at issues in management, gender, evaluation, public relations, education and media. It also looks at the challenges raised by communication technologies.
Автор: Heath R Название: Handbook of Public Relations ISBN: 076191286X ISBN-13(EAN): 9780761912866 Издательство: Sage Publications Рейтинг: Цена: 16913 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This handbook offers a comprehensive and detailed examination of Public Relations as a discipline, it defines the field, examines the current issues and challenges academics and practitioners to identify the best practices. As with all SAGE handbooks it takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 7442 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
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