How Will You Measure Your Life?, Christensen Clayton
Автор: Christensen, Clayton M. Название: How Will You Measure Your Life? ISBN: 0062206192 ISBN-13(EAN): 9780062206190 Издательство: HarperCollins USA Цена: 1040 р. Наличие на складе: Есть у поставщика Поставка под заказ.
In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life.
He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.
The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.
In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrityand stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.
How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim that understanding the customer is the crux of innovation is wrong. Customers don t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes it s about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world and, most importantly, how not to squander the insights it provides. "
Автор: Christensen Clayton M. Название: The Clayton M. Christensen Reader ISBN: 1633690997 ISBN-13(EAN): 9781633690998 Издательство: Неизвестно Рейтинг: Цена: 2388 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The best of Clayton Christensen s seminal work on disruptive innovation, all in one place. No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen s foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen s most influential articlescarefully selected by "Harvard Business Review" s editorshis incisive arguments, clear theories, and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen s newest article looking back on 20 years of disruptive innovation: what it is, and what it isn t. Covering a broad spectrum of topicsbusiness model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product developmentthese articles illuminate the impact and implications of disruptive innovation as well as Christensen s broader thinking on management theory and its application in business and in life. This collection of best-selling articles includes: Disruptive Technologies: Catching the Wave, by Joseph L. Bower and Clayton M. Christensen, Meeting the Challenge of Disruptive Change, by Clayton M. Christensen and Michael Overdorf, Marketing Malpractice: The Cause and the Cure, by Clayton M. Christensen, Scott Cook, and Taddy Hall, Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things, by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih, Reinventing Your Business Model, by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann, The New M&A Playbook, by Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck, Skate to Where the Money Will Be, by Clayton M. Christensen, Michael E. Raynor, and Matthew Verlinden, Surviving Disruption, by Maxwell Wessel and Clayton M. Christensen, What Is Disruptive Innovation? by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald, Why Hard-Nosed Executives Should Care About Management Theory, by Clayton M. Christensen and Michael E. Raynor, and How Will You Measure Your Life? by Clayton M. Christensen. "
Автор: Christensen, Clayton M. Название: How Will You Measure Your Life? ISBN: 0062102419 ISBN-13(EAN): 9780062102416 Издательство: HarperCollins USA Цена: 1801 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Christensen, Clayton M. Название: Competing Against Luck Intl ISBN: 0062565230 ISBN-13(EAN): 9780062565235 Издательство: HarperCollins USA Цена: 1316 р. Наличие на складе: Есть у поставщика Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru