Автор: Wilson, Alan Zeithaml, Valarie A. Bitner, Mary Jo Название: Services marketing ISBN: 0077107950 ISBN-13(EAN): 9780077107956 Издательство: McGraw-Hill Цена: 4965 р. Наличие на складе: Поставка под заказ. Описание: Integrating Customer Focus Across the Firm. European edition.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 14035 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941584 ISBN-13(EAN): 9780761941583 Издательство: Sage Publications Рейтинг: Цена: 4715 р. Наличие на складе: Поставка под заказ.
Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Автор: Swartz T & Iacobucci D Название: Handbook of Services Marketing and Management ISBN: 0761916121 ISBN-13(EAN): 9780761916123 Издательство: Sage Publications Рейтинг: Цена: 10353 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Описание: Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
Автор: Steve Baron; Kim Harris; Toni Hilton Название: Services Marketing ISBN: 0230520936 ISBN-13(EAN): 9780230520936 Издательство: Springer Рейтинг: Цена: 6269 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Описание: This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Автор: Schultz, Mike Doerr, John Название: Professional services marketing ISBN: 0470438991 ISBN-13(EAN): 9780470438992 Издательство: Wiley Рейтинг: Цена: 2193 р. Наличие на складе: Поставка под заказ.
Описание: Presents a field-tested and research-based approach to marketing and client development for professional services firms. This book covers five key areas that are critical for firms who want to grow their revenues - creating a marketing and growth strategy. It is suitable for consultants, attorneys, and professional service providers.
Автор: Wilson, Alan Zeithaml, Valarie A. Bitner, Mary Jo Название: Services marketing ISBN: 0077107950 ISBN-13(EAN): 9780077107956 Издательство: McGraw-Hill Рейтинг: Цена: 4965 р. Наличие на складе: Поставка под заказ.
Описание: Integrating Customer Focus Across the Firm. European edition.
Описание: Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.
Описание: Will help architects, engineers, project managers, facilities managers, surveyors, and contractors `sell` themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services.
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