Archetypes in Branding: A Toolkit for Creatives and Strategists, Chen Joshua C., Hartwell Margaret

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

• Reveal your brands motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
• Forge relationships with the myriad stakeholders that affect your business.
• Empower your team to access their creativity and innovate with integrity.