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The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave, Emerson Bj, Amos James, Emerson

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Цена: 1880р.
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Автор: Emerson Bj, Amos James, Emerson
Название:  The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
Издательство: McGraw-Hill
Классификация:
Продажи и маркетинг

ISBN: 0071799370
ISBN-13(EAN): 9780071799379
ISBN: 0-07-179937-0
ISBN-13(EAN): 978-0-07-179937-9
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.512 кг.
Дата издания: 14.08.2012
Серия: Business books
Язык: ENG
Иллюстрации: Illustrations
Размер: 22.86 x 15.49 x 2.54 cm
Читательская аудитория: General (us: trade)
Подзаголовок: Social media marketing lessons for building loyalty and a brand customers crave
Рейтинг:
Поставляется из: Англии
Описание: Helps you find actionable steps and ideas for implementing and managing your brand presence within social networks. This book also helps you learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. It addresses trending topics such as privacy and transparency.



Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own

Автор: Gray Rob
Название: Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own
ISBN: 1780592299 ISBN-13(EAN): 9781780592299
Издательство: Неизвестно
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Цена: 2144 р.
Наличие на складе: Поставка под заказ.

Описание: A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong (as well as chuckling from the sidelines) and offers important lessons for marketing professionals and students.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Автор: Odden
Название: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
ISBN: 1118167775 ISBN-13(EAN): 9781118167779
Издательство: Wiley
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Цена: 2089 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedi

Автор: Kerpen Dave
Название: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedi
ISBN: 0071836322 ISBN-13(EAN): 9780071836326
Издательство: McGraw-Hill
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Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The NEW YORK TIMES and USA TODAYbestseller-updated with today`s hottest sites!A friend`s recommendation is more powerful than any advertisement.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Netw

Автор: Kerpen Dave
Название: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Netw
ISBN: 0071762345 ISBN-13(EAN): 9780071762342
Издательство: McGraw-Hill
Рейтинг:
Цена: 1671 р.
Наличие на складе: Нет в наличии.

Описание:

Yes, you "do" have to be liked by everyone

Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way.

"Likeable Social Media" provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform.

Dave Kerpen, a leading thought leader in social-media marketing, reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including including 1-800-FLOWERS.com, Neutrogena, and Verizon FiOS.

Complete with serious strategies communicated with wit and humor, "Likeable Social Media" is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans

Автор: Collier Mack
Название: Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans
ISBN: 0071806091 ISBN-13(EAN): 9780071806091
Издательство: McGraw-Hill
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Цена: 1566 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Автор: Levinson Jay Conrad, Gibson Shane, Levinson Jay Co
Название: Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
ISBN: 1599183838 ISBN-13(EAN): 9781599183831
Издательство: McGraw-Hill
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Цена: 1671 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Автор: Thompson Teri, Macy Beverly, Macy Beverly
Название: The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
ISBN: 0071752633 ISBN-13(EAN): 9780071752633
Издательство: McGraw-Hill
Рейтинг:
Цена: 2089 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today's hottest trends for on-the-spot marketing

""A must read for media and marketers."" --Alan Cohen, CEO, OMD USA

""What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."" --John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift

""Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."" --John Miller, CMO, NBC Universal TV Group

""Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it "" --Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited

""Beverly Macy is a true innovator and thought leader in the field of social media marketing."" --Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles

About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.

With "The Power of Real-Time Social Media Marketing," you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free

Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in "The Power of Real-Time Social Media Marketing" to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

Автор: Martin Gail
Название: The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
ISBN: 1632650924 ISBN-13(EAN): 9781632650924
Издательство: Неизвестно
Рейтинг:
Цена: 1626 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: It's time to take the fear and frustration out of social media.
In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.


Social media changed the world--and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before--online video, web audio, teleseminars, and more--plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.
By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:

  • Jump ahead of the competition.
  • Expand your visibility and influence as a leader in your industry.
  • Increase your expert credibility and create powerful new ways to collaborate.
  • Build your brand into a powerhouse.
  • Maximize your profit-making potential.

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