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Understanding and Profiting from Intellectual Property, Yang Deli



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Цена: 12126р.
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Автор: Yang Deli
Название:  Understanding and Profiting from Intellectual Property
ISBN: 9780230300545
Издательство: Springer
Классификация:
ISBN-10: 0230300545
Обложка/Формат: Hardback
Страницы: 288
Вес: 0.542 кг.
Дата издания: 28.12.2012
Язык: English
Издание: 2 rev ed
Иллюстрации: Biography
Размер: 145 x 218 x 25
Читательская аудитория: Professional & vocational
Подзаголовок: Strategies across borders
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии



Intellectual Property in the Managerial Portfolio

Название: Intellectual Property in the Managerial Portfolio
ISBN: 160649354X ISBN-13(EAN): 9781606493540
Издательство: McGraw-Hill
Рейтинг:
Цена: 2886 р.
Наличие на складе: Поставка под заказ.

Описание: Much of what has been learned in the years of applying and teaching this method is that software-driven approaches are hobbled by the complications presented by tacit knowledge in workflows. In this book, the key feature of the mapping method is used to make both formal and tacit knowledge to explicit in the workflow maps and it produces.

Intellectual Property Strategy

Автор: Palfrey John
Название: Intellectual Property Strategy
ISBN: 0262516799 ISBN-13(EAN): 9780262516792
Издательство: MIT Press
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Цена: 1747 р.
Наличие на складе: Нет в наличии.

Описание:

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Profiting from Monetary Policy

Автор: Aubrey Thomas
Название: Profiting from Monetary Policy
ISBN: 1137289694 ISBN-13(EAN): 9781137289698
Издательство: Springer
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Цена: 6929 р.
Наличие на складе: Поставка под заказ.

Описание: The Financial Crisis has led to a decade of poor returns for pension schemes and lower retirement incomes. Credit-based investment strategies that track the business cycle, are allowing preservation of investors` capital. This book provides analysis and investment strategy plans to generate equity-like-returns with bond like volatility.

Intellectual Property in the Global Marketplace, 2 Volume Set, 2001 Supplement, 2nd Edition

Автор: Melvin Simensky
Название: Intellectual Property in the Global Marketplace, 2 Volume Set, 2001 Supplement, 2nd Edition
ISBN: 0471390313 ISBN-13(EAN): 9780471390312
Издательство: Wiley
Цена: 5086 р.
Наличие на складе: Поставка под заказ.

Описание: With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, "Intellectual Property in the International Marketplace" presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. The core volume (ISBN 0471-351059) is supplemented annually. The 2002 Supplement (ISBN 0471-390313) includes new chapters on such topics as Patent strategies in the era of the Internet; Parallel imports into and within the European Union; and Copyright and E-Commerce; Updates to international laws and developments on security interests in intangible assets that have taken place in Australia, Canada, France, Hong Kong, and Korea. The supplement updates the 2 Volume set, Simensky/ "Intellectual Property in the Global Marketplace", Second Edition (ISBN 0471-351059).

Intellectual Property And Doing Business In China

Автор: Yang
Название: Intellectual Property And Doing Business In China
ISBN: 0080441386 ISBN-13(EAN): 9780080441382
Издательство: Elsevier Science
Рейтинг:
Цена: 10049 р.
Наличие на складе: Поставка под заказ.

Описание: An intellectual property (IP) system was established in China in 1985. Systematic studies of the subject are still scarce, especially from a corporate management perspective and this book attempts to fill in the gap.

Intellectual Property Rights: Legal and Economic Challenges for Development

Автор: Cimoli Mario, Dosi Giovanni, Maskus Keith E.
Название: Intellectual Property Rights: Legal and Economic Challenges for Development
ISBN: 019966076X ISBN-13(EAN): 9780199660766
Издательство: Oxford Academ
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Цена: 4860 р.
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Описание: A volume on intellectual property rights, economic development, technical change, and innovation dynamics and learning. It considers implications of IP rights and regimes on learning and innovation in developing countries and on the effects on technical change on national growth strategies.


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