Art of Influencing and Selling 9780749464486

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Автор: Kolah Ardi
Название: Art of Influencing and Selling
Перевод названия: Арди Кола: Искусство влияния и продаж
ISBN: 9780749464486
Издательство: Kogan Page
Классификация:

Торговля и маркетинг

ISBN-10: 0749464488
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.47 кг.
Дата издания: 03.01.2013
Язык: English
Иллюстрации: Illustrations
Размер: 156 x 233 x 19
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Whether youre new to sales or have at least one years experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If youre more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: the psychology of selling a product or service; the sales pipeline and how to ensure its realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.
Дополнительное описание: Provides a comprehensive refresher which uses fresh insights, ideas and practical useable tools like checklists to help you sell. This title covers: the psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; makin

Art of Influencing and Selling, Kolah Ardi