Описание: Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.
Описание: This study examines the increasingly important phenomenon of Japanese foreign direct investment (FDI) in Europe. Beginning with a broad overview, the work examines general causes and consequences before focusing on three strategic industries: financial services; electronics; and automobiles.
Описание: Explores the expansion of Japanese multinational firms into Asia. This book reports on a range of topics including reasons for moving manufacturing to other countries, technology transfer within firms, the impact of Japanese management practices in other Asia countries, and competition between Japanese and American firms in Asia.
Описание: A study of the history of Japanese involvement and investment in Europe from the early part of this century to the present day. The main focus of the analysis centres on the auto industry, consumer electronics and banking, whilst the different reactions to Japanese investment in Europe and the United States is also considered.
Автор: Lundan Название: Multinationals Environment & Global Comp ISBN: 0762309660 ISBN-13(EAN): 9780762309665 Издательство: Elsevier Science Рейтинг: Цена: 9405 р. Наличие на складе: Невозможна поставка.
Описание: Aims to present research concerning the strategic importance of environmental concerns within the multinational firm, and to explore the implications of corporate environmental strategy on public policy. This book is useful to students and decision-makers interested in the changing role of multinational enterprises in the global economy.
Описание: Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.
Автор: Cuervo-Cazurra Название: Emerging Market Multinationals ISBN: 1107421527 ISBN-13(EAN): 9781107421523 Издательство: Cambridge Academ Рейтинг: Цена: 2070 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
Praise for "THE NEW EMERGING-MARKET MULTINATIONALS"
"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." --PHILIP KOTLERKellogg School of Managementand author of "Winning at Innovation"
"An insightful read--essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures." --ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India
"As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment. --MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company
"This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options." --PANKAJ GHEMAWAT, IESE Business School, and author of "World 3.0"
"A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it." --W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute;and bestselling author of "Blue Ocean Strategy"
"This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy." --DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of "Brand Relevance"
"This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies." --WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company
LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products--rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing.
"How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics?"
Renowned experts in global branding and marketing, the authors of "The New Emerging-Market Multinationals "conducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth: COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets. KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets. NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in other emerging markets. GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets-- but limit their focus to specific products and segments through a process of focused innovation.
Whether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in the future. Don't get caught off guard by the "new kids on the block"--because today's EMNCs are determined to be tomorrow's market leaders.
Автор: Ramamurti Название: Emerging Multinationals in Emerging Markets ISBN: 0521160189 ISBN-13(EAN): 9780521160186 Издательство: Cambridge Academ Рейтинг: Цена: 4945 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.
Описание: In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
Описание: An analysis of the globalization of Japanese electronics firms, their presence as competitors on world markets, and the response of the USA and Europe to this challenge. It shows how protectionist policies have shaped trade and assesses the consequent impact on the European electronics industry.
Описание: Brings together research on the spread of Japanese multinational firms around the world. The authors' research includes firms operating in the United States, Germany, Spain, Mexico, Italy, and countries in Southeast Asia. The continuing success of these firms provides a model for other countries.
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